Startups: 432 | MRR: $12Bn | Press:
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Updated February 1st, 2025

Apps Report: 22 Software Startups Generating $67.4M in MRR

If you're building for iOS or Android, we've covering every relevant, recent success story.

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LAST UPDATED
February 1st, 2025
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Changelog

Showing the latest five of 24 total updates. The last update was made on February 1st, 2025.

Gotiva was removed from Apps

Duolingo was added to Apps

Benji was added to Apps

Partiful was added to Apps

Revenue updated for Howbout

In this report we're tracking $67.4M in monthly recurring revenue and $223.7M in funding.

#1

Benji: $800 in Monthly Recurring Revenue

Productivity app

A productivity app that combines everything you could think of and more into one single place – this is Benji, one of Kitze’s many projects, which also include Sizzy, the developer browser, and Zero to Shipped, a course on full-stack development.

Kitze’s entrepreneurial spirit encompasses writing, developing, conference talks, and more.

He built Benji because he felt he needed this type of app in his life. The app works on any operating system and generates $800 in monthly recurring revenue.

#2

Envelope Printer: $1K+ in Monthly Recurring Revenue

App to easily print addresses on envelopes

Envelope Printer provides users with an easy way to print addresses on envelopes.

The app - which was created by Joran Zeleny - allows users to use various fonts, text sizes and dimensions to print an address for any envelope size. Essentially the software simplifies the process of adding a return and recipient address onto the envelope of a letter or package.

Jordan - who has released eight other business related apps - announced in December 2023 that Envelope Printer had reached $320 in monthly recurring revenue. He later shared that six-months after launching the application, it had surpassed $1,000 in MRR.

#3

Fadel.io: $400K in Annual Revenue

Productivity apps for mobile and desktop users

Fadel.io was founded by former Apple engineer Rony Fadel as a platform to showcase his productivity apps.

Rony features a range of mobile and desktop applications which can support users in getting more out of their time and essentially, make their lives easier.

These apps include Mailbox for Zoho, which priced at $9.99, allowing customers to use their Zoho apps together in one place.

The Batteries for Mac application costs $8.99 and shows the battery level of connected devices from a Mac, as well as notifying users when they require charging.

Mission Control Plus, priced at $8.99, is another popular app which allows people to manage windows and add shortcuts to mission control on a Mac.

Fadel.io packages these applications together in an ultimate bundle for $15.99.

Combined with two other apps, VidCap and GIF Bar, Rony has grown the business to $400,000 in annual revenue.

#4

Reflect: $400K in Annual Revenue

minimalist note-taking app with AI integration

Reflect is a minimalist note-taking app that can be used to collate thoughts, links and web snippets. The business was launched in 2021 by Alex MacCaw.

The platform allows users to sync notes across multiple devices, enables the publication of notes with just one click, integrates with calendars and other workflow tools, and has an AI search function to find previous notes.

The AI integration also allows customers to perform several functions such as transcribing voice notes, generating article outlines from existing notes and turning notes into key takeaways and action points.

To keep things simple the platform features a single pricing tier of $10, and now with over 4,000 users, the business has continued to grow, despite operating with a team of just four people.

In late 2023 Reflect announced that they had reached their goal of being profitable, this was on the back of generating $400,240 in annual recurring revenue.

#5

Stimy: $425K in Funding

Maths tutoring app

Stimy is an AI-driven math tutor that helps students do homework and prepare for tests using an engaging and personalized approach. Designed to support children around the world between the ages of 10 and 18, the edtech tool is available in 7 languages.

The Stimy app can recognize hand-written math, analyze it, and then either offer hints to guide the user or solve it for them. It also allows users to generate their own questions to practice for tests and walks them through fixing mistakes.

The business was founded by Mark Zollner and Wojciech Drezek in 2023, with the aim of democratizing math education. Then in September 2024, Stimy raised $425,000 in pre-seed investment. This will be used to improve the AI engine and expand into new markets, reaching another 100 million users in over a dozen new languages.

#6

Puff Count: $44K in Monthly Revenue

Vaping usage reduction tracker

Puff Count is an app that helps users quit vaping which was created in 2019 by Steven Cravotta.

The platform allows people to monitor their daily vape usage and nicotine intake, recognise triggers that make them want to smoke, and then create a custom plan to help reduce this amount over time.

To date, more than 300,000 people have downloaded the app. It is free to use, but users can pay monthly or annually for additional options in the form of Puff Count Unlimited.

One of the main driving forces behind the app's popularity has been Steven’s marketing efforts on TikTok. He’s utilised another of his own brands - Posted App - which pits influencers against each other to create content around Puff Count. Only those with the most views are then paid for their efforts. This has resulted in some campaigns receiving over 180,000 views on the social media platform.

Steven shared that throughout 2024, the business's revenue has been fairly consistent at around $40,000 per month, with the app hitting $44,000 in monthly revenue in August 2024.

Puff Count was acquired at the end of 2024 so we may have no further revenue numbers going forward, but will keep on the lookout.

#7

Rootd: $83K in Monthly Recurring Revenue

App providing immediate relief for anxiety and panic attacks

Rootd was founded on World Mental Health Day in 2017 by Ania Wysocka to provide anxiety and panic attack relief.

The app provides a convenient guided process for immediate management of these issues to offer relief as quickly as possible. Rootd also focuses on helping users permanently change their relationships with panic attacks and anxiety through long-term lessons.

The bootstrapped app has been used by more than two million people in over 150 countries, and has received over 35,000 reviews in the Apple and Google app stores. Many of them glowing.

The standard version is free to download, with the option to upgrade to the Premium version costing $9.99 per month, $79.99 for one-year access or $199 for a lifetime subscription. This provides customers with additional lessons, unlimited access to the Rootd tools and a dedicated support team.

It’s great to see such a supportive business model gaining the recognition it deserves, which has also enabled Rootd to grow to $83,000 in monthly recurring revenue. Ania revealed that the goal is to grow the number of users beyond ten million in the future.

#8

Coopah Running: $1.9M in Funding

Personalised running coaching

Coopah Running is a coaching app designed to help runners set and reach their running goals. It was launched in 2022 by Pete Cooper, Paul Henry, and Dan Strang — all runners themselves.

Pete turned to running to help him cope after he lost his mother to a heart attack. He was inspired to start the company when he struggled to find the right support and realized he wasn’t alone in that.

The app helps runners access personalized, AI-driven training plans and a community of like-minded people to keep them motivated when they want to give up. It’s now the official training partner of the TCS London Marathon.

In November 2024, Coopah raised £1.5M (~$1.9M) in a funding round. The new investment will be used to improve the app’s flexibility and further enhance its social aspect.

#9

Manifest: $3.4M in Funding

Mental health support

Manifest is a digital mental health community that helps Gen Z users navigate personal development in their careers, romantic relationships, finances, and emotional worlds.

The founder, Amy Wu, started the business in 2023 as a sounding board to help people work through their challenges and decisions with the support of their peers.

Users can share their feelings and thoughts, be heard, and receive empathy and practical advice. At the same time, the AI analyzes emotional patterns, turning them into insights to help people grow. Challenges are gamified to maximize daily engagement, and the bite-sized approach and daily affirmations, with a focus on self-care, help motivate and inspire.

Manifest has raised a total of $3.4 million in funding and is using that to take advantage of the demand for its app and scale the business.

#10

SportLync: $3.5M in Funding

Sporting community app

SportLync is a platform for sports enthusiasts. It offers them community engagement across the globe, access to some of the most exclusive clubs in the world, and tools and resources to improve their game.

The business, founded in 2023 by Noah DiPasquale, Evelina Chiang, and Michael Quiel, was originally aimed only at golfers. After receiving $3.5M from its first funding round in 2024, it built the GolfLync app, which matches golfers to partners with similar playing preferences in the location of their choice. The app has already had more than 170,000 downloads.

In November 2024, the business changed its name from GolfLync to SportLync. As it enters the crowdfunding stage, this name change reflects the expansion of the company’s vision to connect fans and athletes across other sports too.

#11

GameTree: $3.6M in Funding

App for gamers to find new games and play with others

GameTree is a service which enables gamers to play with like-minded people which was founded in 2019 by John Uke and Dana Sydorenko.

The platform uses AI to allow users to find teammates and gaming friends based on their tastes, personality and playing style. Once connected, the service can organise games and send out reminders when they're due to begin.

GameTree currently has over 600,000 users who can come together in more than 200,000 games including the likes of Overwatch, Fortnite and Rocket League.

As well as connecting fellow gamers and enabling them to chat on the app, the website also features industry news and events.

In December 2023 GameTree raised $1.7 million in funding to continue their growth, which takes the total amount of investment into the company to $3.6 million.

#12

Canopie: $3.7M in Funding

Digital maternal health support

The Canopie program is designed to prevent mental health issues in expecting mothers. Founded by Ann Don Bosco and Anne Wanlund in 2021, the company supports pregnant women through screening, education, and access to mental health care.

Canopie works with organizations, healthcare providers, and insurance networks, saving money for everyone involved by detecting and addressing issues early.

The platform offers a range of services like individual behavioral health assessments, science-based therapeutic programs, and care management. This is all done using a combination of human interventions — with an emphasis on empathy and compassion — and digital solutions, including a personalized app.

Canopie will use the $3.7 in seed funding it received in September 2024 to focus on addressing social drivers of health in the US and expanding virtual mental health care.

#13

Revyze: $8M in Funding

Studying and learning support

Revyze is an edtech company that runs an AI-driven social learning app for Gen Z kids. It allows middle and high school students to learn from verified quizzes and short videos created by their peers.

The Revyze app was launched in 2022 by Anatole Blanc, Guillaume Perrot, and Florent Sciberras. Their goal is to build kids’ confidence and inspire a lifelong curiosity for learning. The app’s structure therefore caters to different learning styles and is gamified to enhance engagement, a strategy which — based on the 1 million users and counting — appears to be working.

Following on from the $2 million in pre-seed funding Revyze received in 2022, the company has recently raised another $6 million in seed funding, taking the total amount of investment to $8 million. They plan to use this to expand the app into a social platform with even more engagement.

#14

Howbout: $11M in Funding

Social calendar for friends

Howbout is a scheduling app that helps people manage their social lives. Aimed at Gen Z users who are happy to share their calendars with friends, the startup was founded by Neil Tanna, Jake Jenner, and Duncan Cowan in August 2020. Best friends at university, once they began working, they found it difficult to stay connected — so they built an app to solve the problem.

Users can share their calendars (or simply their availability) with friends, schedule events, and send out event invitations. The app now has more than 4 million users and over 50 million events have been created on it.

On the back of this success, in September 2024, Howbout won an additional $8 million in Series A funding, giving the company a total investment of $11.2 million. The business plans to use this finance to expand into the US.

#15

WOMBO: $15M in Funding

AI-powered image creations

WOMBO is the company behind the successful Meme (avatar) and Dream (artwork) image generation applications. The company was founded in 2020 by Angad Arneja, Ben-Zion Benkhin, Vivek Bhakta, Akshat Jagga, Parshant Loungani and Paul Pavel.

The apps, which have been downloaded more than 200 million times, enable customers to create custom avatars in a variety of realistic or fun styles or custom artwork based on user prompts, both of which are powered by artificial intelligence.

Each of the apps features a free-to-use version. There is then the option to increase processing times and remove adverts, with monthly subscriptions available from $9.99 and lifetime plans priced from $169.99 to $229.99.

In September 2024, the business raised $9 million in funding to continue its rapid growth, taking the total amount of investment received to $15 million.

#16

Alarmy: $15M in Annual Revenue

Supports creating positive habits

Alarmy is an app that helps people wake up on time and combat early morning drowsiness. Shin Jae-myung, the business’s founder, originally developed it in 2012 to help him wake up and prepare for school.

Users put their phone in a chosen location far from their bed and when the alarm goes off, they need to complete a challenge to turn the alarm off. That challenge might be taking a photo or solving a math problem, which effectively forces their brain to switch on.

Alarmy is now the most popular alarm app in more than 90 countries and has woken up over 75 million users. Owned by Shin’s company, DelightRoom Co, it operates on a freemium model, making money from ads. The business’s revenue is on the rise, growing from $11.21M in 2021 to $15.03M in 2022.

#17

Doist: $21M in Annual Recurring Revenue

Productivity applications

Doist, is the company behind Todoist, one of the most popular digital task management and productivity apps in the world. Its users complete more than 3 million tasks every day, making a grand total of over a billion every year.

The business began back in 2007, when founder Amir Salihefendić was still a computer science student in Aarhus, Denmark. He began developing the app as a tool to help him manage his own work-life balance, and it quickly started attracting other users. In 2011 he decided to focus full-time on growing Doist, which also owns Twist, an asynchronous team communication platform.

The business is still bootstrapped and privately held. It currently earns $21M in recurring revenue every year, with a total revenue to date of over $100M.

#18

Tilt: $21M in Funding

Interactive shopping app

Tilt is a live-stream shopping app that sells fashion items to the UK market. The concept is imported from Asia and blends online shopping with a home shopping network approach. The result feels like in-store shopping but is streamed live. This allows shoppers to interact with entertaining hosts and then buy in real time on the app.

Tilt’s founders, Neil Shah and Abhi Thanendran, previously worked at Revolut and have applied what they learned to their app, which launched in 2021. They’ve picked their Gen Z target market carefully and added live giveaways and auctions to the mix.

Their formula seems to be working as Tilt’s user base grew by over half a million users in the business’s first year. The company also recently received $18 million in Series A funding to expand the business, taking the total amount of investment generated to $21 million.

#19

Partiful: $27M in Funding

Event planning platform

Partiful is an event-planning app, founded by Shrera Murthy and Joy Tao in 2020. It allows users to manage any type of gathering from parties or sports activities to camping trips.

Taking advantage of the modern age, hosts invite guests via a customizable digital invitation on the app. Guests then use that to sign up to receive SMS communication about the event, protecting their other contact details.

Not surprisingly, the app is especially popular with Gen Z users, although the user base extends across other generations too.

Although the young female founders initially struggled to be taken seriously, Partiful’s growth has reflected people’s renewed need to connect in person and build communities, especially after the isolation of COVID. On the back of that, a November 2022 Series A funding round raised $20 million, taking the company’s total investment to $27 million.

#20

Air Doctor: $50M in Funding

Global medical network

Air Doctor helps travelers find private doctors in more than 84 countries for in-person or remote consultations. It considers the traveler's language and insurance coverage and even manages reimbursement payments between doctors and insurance companies.

The business was founded in 2016 by a self-described “nomad”, Jenny Cohen Derfler, and her son, Yam Derfler. Yam fell ill while traveling and, not knowing how to find a doctor, ended up at the local hospital — which turned out to be a challenging experience. The two set up the company to help others in the same predicament avoid the stress Yam went through.

Air Doctor now has contracts with 18 major health insurance providers and works with 20,000 doctors. It has raised a total of $50 million, including the recent addition of $20 million in Series B funding in October 2024.

#21

Plum: $75M in Funding

Smart money app

From a millennial with no savings to founder of the Best Personal Finance App at the British Bank Awards 2023, Victor Trokoudes who was previously Head of International and Banking at Wise, was inspired by his financial challenges when he created Plum – a smart money app that makes it easier to save and invest.

Launched in 2016, Plum’s revenue has almost doubled year-on-year. With a total of $75 million in funding, the app offers different savings and investment products, from Cash ISAs and easy-access savings pockets to pensions, investment opportunities, and 95-day notice savings accounts.

Plum also allows it's 2 million members to autosave, track their spending, and move to cheaper providers with a few taps.

Customers can choose from one of three subscription options, a Basic which is free, Pro ($3.78 per month), or Premium ($12.64 per month), each providing alternative benefits.

#22

Duolingo: Q3 2024 Revenue of $192.6M

Tailored online language learning

Duolingo is a fun online language learning platform which breaks lessons into bite-sized chunks that can be quickly completed.

The business was designed by Severin Hacker and Luis von Ahn in 2009, before launching in beta in 2011 and being publicly released in 2012. Luis had previously sold two businesses to Google, the latter of which was reCAPTCHA for tens of millions of dollars.

A free version of the website and app allows users to learn over 30 languages, from German, Italian and Spanish, to Latin, Swahili and Zulu. There is then the option to subscribe to Super Duolingo which is the paid version providing unlimited practising and no ads.

The research-backed training aims to turn language learning into a daily habit, and this appears to resonate with their audience. In Q3 2024 the business reported 37 million daily users and 113 million monthly users.

Revenue for this latest quarter was $192.6 million, which was up 40% year over year. This continues the brand's achievements from the previous year when they increased revenue by 44% YoY to $531.1 million.

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