4 Online Beauty Business Success Stories (With Revenue Numbers)

1. GlamPlus
2. BK Beauty
3. Chāmpo
4. Konvy

GlamPlus: $2.8M in Funding

Software management and inventory solutions for beauty retailers

GlamPlus was launched in 2020 by three founders who wanted to create a management SaaS for salons and beauty centres, though, it has since expanded to include an eCommerce platform.

After working with 100 salons on their digital offerings in the first six months, they realised there was a demand to provide users with beauty products as well. This combined SaaS and beauty marketplace has now supported more than 500,000 customers and 5,000 business partners.

The software allows customers to simplify operations, whilst automating and scaling their business. This includes processes like managing appointments, payments, client information, payroll and email marketing. As well as allowing the AI assistant to check in clients.

The online inventory management software can then support businesses in budgeting and ordering new products, directly from GlamPlus. Essentially acting as a one-stop shop for beauty platforms.

There are three pricing options available to businesses ranging from ₹7,500 (~$90) to ₹20,000 (~$241). Each providing incremental increases to the number of WhatsApp and SMS marketing messages that are able to be sent.

As the team surpassed 10,000 staff, GlamPlus raised $1.9 million in funding in January 2024. Taking the total amount of investment beyond $2.8 million.

BK Beauty: $10M+ in Annual Revenue

Supplying a variety of makeup products and tools

BK Beauty was founded in 2019 by husband and wife team Paul and Lisa, who is a professional makeup artist. The business sells a large range of cruelty-free and vegan luxurious makeup products and beauty tools.

Since its creation, BK Beauty has been growing year on year (3X in 2023), and shipped over 50,000 products in November 2023 alone. This is more than the whole of 2019, 2020 and 2021 combined. A portion of every purchase also gets donated to the Inspire Kindness mission.

As the business has grown, so have their revenue acquisition channels. The TikTok shop now makes up around 35% of the site’s sales after collaborations with a number of influencers.

Income has grown from $1 million after the first year, to now surpassing $10 million in annual revenue. Paul shared that he expects this trajectory to continue with the business anticipated to achieve $30-50 million in sales for 2024.

Chāmpo: $10.9M in Annual Revenue

Ethical and sustainably produced haircare brand

Chāmpo was founded by Kuldeep Knox in 2019 as a way to share her haircare products with the world. The business sells a range of own-brand products such as shampoos, conditioners, hair gummies, growth serums and other haircare accessories.

The website also offers haircare advice and features dedicated products for specific hair types. All of which are vegan and sustainably created.

The business has been rapidly growing in popularity since launching, and currently operates in 20 countries, after initially just supporting UK customers.

Chāmpo has now amassed more than 300,000 customer reviews from the sale of over one million products. Whilst these were initially direct to consumers, the products are now available in wholesale locations such as Harrods.

This growth has been reflected in the business' sales, with revenue rising to €9.9 million (~$10.9M) in 2022, up from €328,000 (~$351K) in 2019.

Konvy: $59M+ in Annual Revenue

Beauty eCommerce Platform

Konvy was founded in 2012 by QingGui Huang and QingLiang Huang as a Thailand-based beauty eCommerce platform.

The website sells a huge range of beauty-related products including skincare, perfume, makeup and haircare. As Konvy has continued to grow, so too has its range, now stocking more than 20,000 items from over 1,000 different brands.

In January 2024 the business raised $11 million in funding as it looks to expand to other countries, including the Philippines.

Konvy reportedly reached over 2 billion baht (~$59 million) in revenue in 2023, a 100% increase YoY. The company aims to grow this annual revenue to 8 billion baht (~$237M) by 2027.