the gap

21 Incredible, Proven Content Ideas with Millions of Views

Whether you need ideas for blog posts, videos or podcasts, just fill in the gaps.

mind-blowing

If you’re looking for content ideas, there’s no better place to start than with topics (and more specifically, headlines) which have already been proven to be popular.

In this article we’ve taken popular content from a variety of niches like finance, fitness and fashion to find the headlines which people have not only clicked on, but shared in the hundreds of thousands.

Proven headline templates are not just useful for writing articles writing articles. They can be used for YouTube video titles, email subject lines, podcast titles and the description before your link when publishing a tweet.

Of course, your content has to provide value and match up with what the headline promises, but there’s no doubt that your headline is the most important part of the content you promote.

Though the primary aim for gaps is to share profitable, proven business opportunities, you also need to market your take on those opportunities if you’re going to see success.

Just fill in the gaps, and see where they take you.

How to Start ____ When _____

7.3 million pageviews

start

Headline ideas

  • How to Start Being Social When You’re an Introvert
  • How to Start a Fitness Routine When You’re Overweight
  • How to Start Ranking in Google When Your Website is New

Why it works
The negative, the part after ‘When’ must be something that your audience relates to. After that, they want to receive the positive promised at the start of the headline.

21 Mindblowing Facts About ____

3.7 million pageviews

mindblowing

Headline ideas

  • 21 Mindblowing Facts About The US Army
  • 21 Mindblowing Facts About The Queen of England
  • 21 Mindblowing Facts About Flat-Earth Believers
  • 21 Mindblowing Facts About Hurricanes
  • 21 Mindblowing Facts About Our Earth
  • 21 Mindblowing Facts About Celebrities

Why it works
Although bordering on clickbait, the headline promises you’ll learn something new and interesting about a topic you care about (or at least something cool about one you didn’t know you cared about).

10 Steps to Becoming a Better ____

558 comments

steps

Headline ideas

  • 10 Steps to Becoming a Better Parent
  • 10 Steps to Becoming a Better Friend
  • 10 Steps to Becoming a Better Boss
  • 10 Steps to Becoming a Better Guitarist
  • 10 Steps to Becoming a Better Blogger
  • 10 Steps to Becoming a Better Employee
  • 10 Steps to Becoming a Better Podcaster

Why it works
Everyone wants to become better at something. The headline implies a very simple way to achieve that desire.

21 Things Your ____ Won’t Tell You

392 comments

21

Headline ideas

  • 21 Things Your University Won’t Tell You About Getting a Job
  • 21 Things Your Parents Won’t Tell You
  • 21 Things Your Personal Trainer Won’t Tell You About Steroids
  • 21 Things Your Favourite Blogger Won’t Tell You About Traffic Generation
  • 21 Things Google Won’t Tell You About Ranking Your Website
  • 21 Things Your Friends with Kids Won’t Tell You
  • 21 Things Your Horoscope Won’t Tell You

Why it works
Our brain absolutely hates the idea of missing out. Is there someone you trust who has kept some key information from you? This headline promises to make sure you’re no longer out of the loop.

How to Build a ____ for _____

2.5 million pageviews

life

Headline ideas

  • How to Build a Home Gym for $2,000
  • How to Build a Gaming PC for $499
  • How to Build a Home Media Center for $99
  • How to Build a Dream Home Office for $500
  • How to Build a Dream Kitchen for Under $1,000

Why it works
Price is the key factor here. If you use the angle of building something cheaper than people would normally expect, they’ll read to see how it’s possible.

3 Ways ____ Can Help You Grow _____

601 comments

ways

Headline ideas

  • 3 Ways SEO Can Help You Grow Your SaaS Company
  • 3 Ways Dumbbell Exercises Can Help You Grow Your Calves
  • 3 Ways Podcasting Can Help You Grow Your Audience
  • 3 Ways Early Rising Can Help You Grow Your Business

Why it works
It adds value to the idea that a specific task has importance in helping you achieve a specific goal. If you’re not already doing the task, but want the goal, then you’re going to click and read.

20 Ideas on How to ____

10,379 Pins

ideas

Headline ideas

  • 20 Ideas on How to Grow Your Email List
  • 20 Ideas on How to Write Content People Share
  • 20 Ideas on How to Hit a New PR in the Gym
  • 20 Ideas on How to Get More Traffic from Google
  • 20 Ideas on How to Stay Fit With Minimal Effort

Why it works
Numbered lists have always worked online and while I’m personally not a huge fan of them, they’re good at grabbing easy clicks on social media.

Why ____ Makes You Awesome

170 comments

awesome

Headline ideas

  • Why Staying Fit Makes You Awesome
  • Why Cycling to Work Makes You Awesome
  • Why Donating Blood Makes You Awesome
  • Why Blogging About Your Failures Makes You Awesome

Why it works
If you’re already doing what’s in the headline you’re likely to share the post and leave your thoughts. For example, if you already cycle to work you’re definitely going to share an article on “Why Cycling to Work Makes You Awesome.”

This Is What ____ Days of ____ Can Do

964,000 pageviews

virtual

Headline ideas

  • This Is What 30 Days of Writing Can Do (Think: NanoWriMo)
  • This Is What 30 Minutes of Studying Can Do
  • This Is What 30 Days of Early-Rising Can Do

Why it works
If the timeframe is short enough then people think that they could achieve something similar themselves, even with little willpower. The headline also plays on people’s curiosity.

The Differences Between ____ And ____

366 comments

different

Headline ideas

  • The Differences Between Successful SEO’s And People Who Can’t Rank
  • The Differences Between Self-Made Millionaires And Lottery Winners
  • The Differences Between Successful Authors And Those Struggling to Make It

Why it works
If you’re not in the first part of the title then you want to know exactly what’s keeping you in the second that you could possibly change.

20 Signs That ____

136 comments

signs

Headline ideas

  • 20 Signs That You’re in the Wrong Relationship
  • 20 Signs That Blogging is Not for You
  • 20 Signs That Your Husband is Cheating
  • 20 Signs That Show You’re on the Path to Success
  • 20 Signs That Your Boss Has a Crush on You

Why it works
This kind of article can help us reinforce any doubts we may have had, or make us curious about signs we may have been missing.

How Successful People ____

3.7 million pageviews

success

Headline ideas

  • How Successful People Start Their Mornings
  • How Successful People Fit in Gym Time
  • How Successful People Stay Motivated
  • How Successful Bloggers Plan Their Articles

Why it works
We all want to become more successful in areas of life that we care about. If we can mimic the success of others, that can speed up the process.

How to Start ____ When _____

759,000 pageviews

760

Headline ideas

  • How to follow your dreams when your family doesn’t support you
  • How to stay positive when your friends are negative
  • How to start meditating when you struggle to focus
  • How to grow your blog when your niche is saturated

Why it works
The eagle eyed among you may notice that this template has been used twice. I caught it before sharing this post, but if two different sites have used it to massive success it has to be good.

Bad Habits You Should Break to ____

3.9 million pageviews

bad

Headline ideas

  • Bad habits you should break to see more gains in the gym
  • Bad habits you should break to increase your productivity
  • Bad habits you should break to keep strong friendships
  • Bad habits you should break to stay positive
  • Bad habits you should break to grow your business

Why it works
If there’s something that could potentially be hindering us from success, we want to know what it is. This headline draws the reader in as they want to make sure they’re not making the same mistakes.

How Much Should You Spend on ____?

406 comments

engagement

Headline ideas

  • How much should you spend on your first car?
  • How much should you spend on a university degree?
  • How much should you spend on content marketing?
  • How much should you spend on Google AdWords?
  • How much should you spend on a first date?
  • How much should you spend on a tailored suit?

Why it works
Unless you have money to blow, the majority of us are budget conscious. This title intrigues people who want to make sure they’re not spending too much on something they’re about to invest in.

How to ____ Faster in 20 Minutes

782 comments

soeed

Headline ideas

  • How to write blog posts 100x faster in 20 minutes
  • How to recover from a workout 200% faster
  • How to find your purpose in 60 minutes

Why it works
We’re a society focused on things we want now. Show people with a certain goal how to achieve results quicker than they currently can.

The Highest Paying Jobs in ____

27.9 million pageviews

highest

Headline ideas

  • The highest paying jobs in tech
  • The highest paying jobs in education
  • The highest paying remote jobs
  • The highest paying jobs in country

Why it works
Everyone who is looking for a job in America is going to be curious about what field they should get into. Especially those about to start higher-education or those who have recently graduated.

The Most Dangerous Threat to ____

327 comments

dangerous

Headline ideas

  • The most dangerous threat to your dieting goals
  • The most dangerous threat to living your dream life
  • The most dangerous threat to your bodybuilding goals
  • The most dangerous threat to productivity
  • The most dangerous threat to cyclists

Why it works
When the headline is relevant to something you want to achieve, you instantly want to know what could potentially stop you with your progress.

5 ____ Tips and Tricks Everyone Should Know

71,000 Pin’s

gardening-tips

Headline ideas

  • 5 Instagram Tips and Tricks Every SaaS Owner Should Know
  • 5 Weight Loss Tips and Tricks Every Expectant Mother Should Know
  • 5 YouTube SEO Tips and Tricks Every New Vlogger Should Know

Why it works
If you’re interested in the specifics, like getting traffic from Instagram or improving the SEO of your YouTube videos, you want to make sure you actually know all of the things you “should know.”

____: The Only Guide You Need

528 Comments

only-guide

Headline ideas

  • Podcast Promotion: The Only Guide You Need
  • Influencer Outreach: The Only Guide You Need
  • Cold Emailing: The Only Guide You Need
  • Become a Livestreamer: The Only Guide You Need

Why it works
It implies that if you just read this one article you won’t need to spend time on other articles on the topic, and you can get all of your information from a single source.

12 Simple Rules for Learning ____ in Record Time

37,000 likes

simple-rules

Headline ideas

  • 12 Simple Rules for Learning PHP Programming in Record Time
  • 12 Simple Rules for Learning Origami in Record Time
  • 12 Simple Rules for Learning Adobe Photoshop in Record Time
  • 12 Simple Rules for Learning App Development in Record Time
  • 12 Simple Rules for Learning Spanish in Record Time

Why it works
It implies, quite simply, that what you want to learn can be done faster and easier with the advice you’re about to read. We’re a culture who thrive on getting things done easier and faster, so this calls out to that part of our brain.

Gaps will primarily be focused on finding successful online case studies and then finding gaps that can be capitalised on, so this post – written for our launch day – is not typical to what we’ll usually be covering. That being said, marketing your gap is usually as important as the gap itself, so I hope this gave you some inspiration for possible content you can create.

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