#1
Andrea Iyamah: $3M in Annual Revenue
African inspired couture clothing and swimwear brand
Andrea Iyamah founded her fashion business in 2011 to offer her African heritage inspired designs to a global audience.
The Nigerian designer started the business in Canada and initially made the garments herself after combining the skills she learned at an earlier age with her love for fashion.
The business has since grown to provide bridalwear, dresses, jumpsuits, shoes, swimwear and more in an online store and within various retail outlets worldwide.
Andrea’s creations have been worn by some household names helping driving annual revenue to $3 million. A healthy increase on the $500,000 generated just three years prior.
#2
FashioNica: $4.5M in Annual Revenue
Weekly collection of pre-loved designer handbags for sale
FashioNica was founded in 2020 by Nica Yusay as a curated selection of vintage designer handbags for sale.
Nica took her love for pre-loved fashion items and turned it into a thriving business selling luxury items in an online store. She only sources products that she’d wear herself and each item is inspected and comes with a certificate of authenticity.
The handbags become available for sale each Wednesday, and customers can sign up to view a livestream showcase 90 minutes before that weeks drop go onto the store. The designer stock then tends to sell out very quickly.
Within the first year FashioNica had generated $100,000 in sales, which rose to $300,000 in 2021. Nica went full-time with the business in early 2022 and generated $2.4 million for the year. Sales for 2023 are reported to have reached $4.5 million.
#4
Thigh Society: $10M+ in Total Revenue
Lightweight and breathable anti-chaffing shorts
Thigh Society was founded in 2008 by Marnie Rabinovitch Consky and went on sale in 2009 to solve a gap in the market.
The business creates seamless non-chafing slip shorts that can be worn under dresses and skirts.
These shorts, which come in five main styles, are lightweight, soft and sweat-wicking; meaning they’re a lot more comfortable that what was previously available to women.
Thigh Society sells a wide range of sizes from XS to 6XL to be inclusive to a wide range of body shapes and sizes.
Marnie bootstrapped the business by creating designs with a patternmaker and testing those out with friends and family, before selling to the wider public who were enthused by her products. This laid the foundation for Thigh Society to become the successful business it is today.
Whilst we don’t have any breakdown of revenue for individual years, Marnie confirmed that Thigh Society has generated more than $10 million in revenue to date. With the popularity of the products and the media attention they receive, we fully expect this to continue to rise strongly.
#6
HalloweenCostumes.com: $100M in Annual Revenue
Halloween Costumes for Adults and Kids
HalloweenCostumes.com was launched in 2001 when Tom Fellenstein continued to build on the work that the family business began in 1992, of renting out Halloween costumes.
What started as a small scale idea quickly grew into the huge costume selling business that exists today.
The store now stocks over 10,000 costumes. Over 30% of these are part of the exclusive ‘Made By Us’ range which they create themselves based on demand and trends.
HalloweenCostumes.com has grown so much that they now ship to over 200 countries and employ 150 full-time employees, with another 1,500 brought on board temporarily to deal with demand during their busy season.
In 2018 the business made $85 million in revenue, and estimated they would reach $95 million in 2019.
Whilst more recent income figures aren’t as transparent, it’s safely estimated that HalloweenCostumes.com now generates over $100 million in revenue.
#7
FIGS: $556M in Annual Revenue
Medical Uniforms and Clothing store
FIGS was founded by Heather Hasson and Trina Spear with the aim of transforming healthcare attire.
After witnessing what nurses and other healthcare professionals had to wear for long and tiring shifts, they wanted to create a replacement for traditional scrubs. They did this in the form of comfortable, modern and technically advanced apparel.
FIGS don’t just create and supply replacements for standard scrubs. They also sell outwear, caps, underwear, socks and even footwear after collaborating with New Balance. All of these items are available in a variety of sizes, styles and colours.
The business has 2.5 million active customers, and it is these returning customers (around 70%) and word of mouth that continues to drive the growth of the business.
After initially focusing on the US, FIGS now supplies medical clothing to countries like Canada, Australia, UK, Mexico and Saudi Arabia, amongst many others.
In Q1 of 2023, the business generated $120 million in revenue. Another $138 million and $142 million came in Q2 and Q3 respectively.
Whilst the Q4 figures are yet to be released, Q4 of 2022 brought in $114.9 million. This is forecast to be exceed by around 8% resulting in an expected $156 million revenue for Q4 2023.
Resulting in around $556.5 million for the whole of 2023, which really is incredibly growth when compared to previous years.
#11
The RealReal:
#12
Double Oak & Royal Clips: $1M in Total Revenue
Mens accessories and grooming online stores
Sydney Bencriscutto founded two separate ecommerce brands in 2022 after leaving his role as an electrician.
The first business, Double Oak Essentials, sells a wide range of drinking supplies and other accessories.
The business provides cocktail smokers, whiskey glasses, cigar accessories, groomsmen gifts and several other male-orientated products.
Sydney uses Amazon and fulfilment services for many of the larger items and ships the smaller products himself from home.
He found a supplier willing to provide the items containing his branding, and after an $8,000 initial investment, he earned $100,000 in revenue within a 30-day period in 2022.
The second ecommerce business launched by Sydney, assisted by his step-brother, was Royal Clips, a mens styling online store.
The website sells clippers, trimmers, shavers and beard fading kits. As well as proving guides on shaving and styling at home.
Within the first six months the business generated $200,000 in revenue using both Amazon and Shopify.
Combined, these two online stores made over $1 million in the last 18 months, and Sydney revealed his businesses are on course to make $2.5 million in 2024.
Changelog
Double Oak Essentials & Royal Clips had its URL changed
FashioNica was removed from Fashion
Gemnote was added to Fashion Sydney Bencriscutto was added to Fashion
Ridge EU was added to Fashion
Wolf & Badger was added to Fashion
Thigh Society was added to Fashion
Andrea Iyamah was added to Fashion
Unique Vintage was added to Fashion