Startups: 352 | MRR: $12Bn | Press:
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Updated January 15th, 2025

Home Startups Report: 12 Brands Generating $1.1Bn in MRR

From furniture and bathroom supplies to rugs and vintage items, we're covering it all with this Home startups report.

Including

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LAST UPDATED
January 15th, 2025
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Changelog

Showing the latest 10 of 13 total updates. The last update was made on January 15th, 2025.

Redbubble was added to Home Startups

1stDibs was added to Home Startups

Far & Away was removed from Home Startups

Wayfair was added to Home Startups

Temple & Webster was added to Home Startups

Lovesac was added to Home Startups

Grove Collaborative was added to Home Startups

Vinterior was added to Home Startups

Revenue updated for Wakefit.co

Revenue updated for Fab Glass and Mirror

In this report we're tracking $1.1B in monthly recurring revenue and $19M in funding.

#1

Fab Glass and Mirror: $15.4M in Annual Revenue

Supplier of glass and mirror products

True to its name, Fab Glass and Mirror sells a wide range of standard glass and mirror products, along with custom-made options. It was founded in 2012 by Ahmed Mady, a former accountant from Egypt, and his friend Tehmas Baig.

Fab Glass and Mirror has mastered the skill of shipping glass safely, giving them an edge in an increasingly online marketplace. In fact, it’s been named one of the 500 Fastest Growing Companies in America multiple times. The business’s revenue is on the rise too, increasing from $14.9M in 2021 to $15.4M in 2022.

With Mady’s own experience in mind, Fab Glass and Mirror hires Afghan immigrants — many of whom worked with the US army in Afghanistan — as a way of giving back and helping them integrate into the US.

#2

Vinterior: $19M in Funding

Vintage furniture retailer

Vinterior is an online marketplace for one-of-a-kind, pre-owned vintage furniture with character. Founded in 2015 by Sandrine Zhang Ferron, the business is now the market leader in the UK.

With a focus on sustainability, Vinterior curates furniture items from 2,000 vintage and antique sellers and then makes them available to discerning customers. The platform also allows people to sell high-quality pieces, contributing to a circular economy.

In June 2024, Vinterior received £3 million (~$3.8M) in funding from Channel 4, with its total funding now standing at £15 million (~$19M). The new deal will also allow the company to reach millions more potential customers when its premium, pre-owned furniture is featured on Channel 4’s home improvement TV shows.

#3

Miss Amara: $22.9M in Annual Revenue

Global Online rug retailer

Miss Amara sells Australian-designed rugs in a variety of styles, sizes and colours. The business was founded in 2014 by husband and wife team Aaron and Alexandra Tanya as a way of creating a better rug buying experience online.

One point of difference to their competitors, is that Miss Amara allows customers to send in a photo of their room or space, and the team will curate a selection of rugs they feel will work best. This personal experience extends to allowing buyers to try the rug at home, and return for free if they’re not happy.

After initially launching in Australia, the business has gone from strength to strength and now supplies New Zealand, Hong Kong and the US.

For 2021 Miss Amara reported revenue of $11.26 million, which rose significantly to an annual revenue of $17.2 million in 2022. In the latest financial year revenue has increased once again to $22.9 million.

#4

Must Have Ideas: $34M in Annual Revenue

Home cleaning and storage retailer

Must Have Ideas sells products that solve problems in the home, for example, innovative storage solutions, devices that keep the food in your fridge fresh for longer, or natural cleaning clay for hard surfaces.

Chris Finch founded Must Have Ideas in August 2018, together with husband and wife, Amy and Rob Knight (Rob also founded Ecoegg green cleaning products). Each of the partners put £1000 into the business to get it started.

Since then the business’ growth has been astonishing, achieving £500K in revenue in its first year and £1 million in the second. Now with more than 130 staff and an annual revenue of £26.8 million (~$34M) in 2023, the company continues to focus on what it sees as the secret to success: listening to and building relationships with customers.

#5

1stDibs: Q3 2024 Revenue of $21M

Luxury online marketplace

Paris is an endless source of inspiration for many, including the luxury estate dealer Michael Bruno, who, in 2001, came up with the idea of 1stDibs after visiting the historic Marché aux Puces.

1stDibs is a luxury online marketplace where shoppers can browse through a million high-quality pieces of furniture, art, fine jewellery, clothing, and more.

Every week, the collection is refreshed with thousands of new items.

The platform's net revenue increased by 3% year over year to $21.2 million in Q3 2024. However, its gross profit saw a slight decrease of 1% year over year to $15 million.

1stDibs prides itself on having a global network of trusted sellers carefully selected by its in-house team of experts. Shoppers can buy, negotiate, or request product customisations, all without leaving the platform.

In 2023, 1stDibs had 61,000 active customers who completed 34,000 orders. That year, its net revenue totalled $84.7 million, representing a 13% year-over-year decrease. Gross profit also fell by 11% YoY to $59.6 million.

#6

Wakefit: $122.5M in Annual Revenue

Online Furniture Store

Wakefit was founded in 2016 to offer innovative and affordable sleep solutions to the Indian market. The mission of its founders, Ankit Garg and Chaitanya Ramalingegowda, is to democratize sleep.

Their initial research included visiting 100 customers at home to identify exactly what makes an ideal mattress. Then they designed and manufactured their own products to solve sleep problems, and sold them online. The company has since expanded into a range of home solutions, including furniture and lighting, which it sells both online and offline.

In December 2020, Wakefit received Series B funding of INR 185 crores (~$22M). The business has used this to innovate further, invest in technology, and expand its omnichannel and physical store presence. This appears to be paying off: Wakefit’s revenue for 2024 was RS 1,017 crore (~$122.5M), an increase of 24% year on year.

#7

Grove Collaborative: Q3 2024 Revenue of $48.3M

Sustainable home essentials

Grove Collaborative is a sustainable products company and the world’s first plastic-neutral retailer. It both creates and curates a wide range of items, including household cleaning, health and wellness, and baby and pet care products.

Chris Clark, Stuart Landesberg, and Jordan Savage founded the business in 2012, catering to conscious consumers looking for wallet-friendly products that are also planet-friendly. With that in mind, the business considers every element of its products, from ingredients and packaging to environmental impact.

Grove’s net revenue in 2023 was $259.3 million and Q3 2024 revenue is slightly down from the previous year’s at $48.3 million.

In September 2024, Grove also received $15M in PIPE funding, bringing its investment total to $621.5M. The company will use some of this to pay off debt, so they can focus on revenue growth going forward.

#8

Redbubble: Q3 2024 Revenue of $61M

Global online marketplace

In 2006, Martin Hosking, Peter Styles, and Paul Vanzella launched themselves into a business venture that would offer independent artists a new and better way to sell their artwork.

Today, Redbubble connects over 700,000 artists and designers with millions of shoppers across the world. How does the platform work? Any artist can open a Redbubble shop and upload their designs. Shoppers can browse through the creations, and once they find something they like, the design can be added to a product of their choosing.

Shoppers can find anything and everything on Redbubble, from wall art and clothing to accessories, gifts, and more.

With a team of 245 employees, Redbubble registered $61 million in revenue in Q3 2024, down 9.9% year over year. However, its gross profit was up 4% year over year, to $22.3 million for the same period.

In 2023, the platform's profit was $174.2 million, and revenue was $356.3 million, down 3.2% from 2022.

#9

Temple & Webster: $323M in Annual Revenue

Homeware and Furniture store

Temple & Webster is an online furniture and homewares company. It was founded in 2011 by Mark Coulter, Adam McWhinney, Brian Shanahan, and Conrad Yiu, with the vision of making the world a more beautiful place, one room at a time.

The Australian company’s name comes from the story of two convicts, a carpenter named William Temple, and a carver and gilder called John Webster, who were pardoned after making beautiful chairs for Governor Lachlan Macquarie.

This story very much aligns with Temple & Webster’s values of sustainability, equity, diversity, and inclusion. The business formally acknowledges the Traditional Owners and Custodians of Australian land and plays a conscious role in advancing reconciliation between First Nations people and other Australians.

Temple & Webster’s revenue for the 2024 financial year was AUD498 million (~$323.5M), an increase of 26% year on year.

#10

Victorian Plumbing: H1 2024 Revenue of $182.5M

UK’s largest bathroom retailer

Victorian Plumbing is a UK based bathroom specialist retailer which was founded in 1999.

The business has one brick and mortar showroom, with the vast majority of their trade coming online. Victorian Plumbing currently stocks arounds 34,000 different products from 130 brands.

Whilst they primarily stock a full solution of bathrooms and accessories, they also sell heating, tiles and kitchen taps and sinks. Although the business does sell items directly to trade, around 79% of their revenue comes from B2C sales.

The business, which is the UK’s largest bathroom retailer, revealed revenue of £285.1 million (~$359M) in 2023. This was a 6% increase on the £269.4 million a year earlier. In the first half of 2024 the Victorian Plumbing reached £144.6 million (~$182.5M) in revenue with £72.3 million (~$91.5M) in profit.

Having seen a positive start to 2024, the brand has scope to expand trading into other countries in future. Though, sticking within the home market, in 2024 the business acquired UK bathroom retailer Victoria Plum for £22.5 million.

#11

Lovesac: Q2 2025 Revenue of $156M

Modern furniture retailer

Lovesac is a home furnishing company primarily focused on its signature product, the Sactional. This machine-washable, reconfigurable piece of furniture is known as “the World’s Most Adaptable Couch.” It’s also planet-friendly, with upholstery fabric made from 100% repurposed plastic bottles.

The business was founded by Shawn Nelson in 1998 after he built the first massive, foam-filled test product in his parents’ basement in Utah. Together with his University of Utah neighbour, Dave Underwood, he’s built a business that now sells from Lovesac retail showrooms across the country and is listed on the stock exchange.

Lovesac declared its 2024 net sales at $700.3M (of which 91% comes from the sale of Sactionals), with a gross profit of $401M. Q2 net sales results for the 2025 financial year are looking good too, having grown by 1.3% to $156.6M.

#12

Wayfair: Q3 2024 Revenue of $2.9Bn

home decor and furniture retailer

Wayfair is an online store that sells indoor and outdoor furniture, decor, and home improvement products. The business was founded in 2002 and is now the largest US online retailer in its sector. It also has online operations in Europe and recently began to expand into brick-and-mortar stores.

Wayfair’s ethos revolves around transparency, collaboration, and openness, values that are demonstrated by its cofounders, Niraj Shah and Steve Conine. Shah and Conine have jointly co-founded several businesses, including Spinners Incorporated, an IT business that was later sold to iXL.

In the 2023 financial year, Wayfair’s total net revenue decreased by 1.8% year on year to $12.0 billion while still making a gross profit of $3.7 billion. Q3 2024 revenue dropped slightly again by 2% year over year to $2.9 billion, with a gross profit of $873 million.

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