For over a decade we've been sharing some of the best niche ideas on the web.I don't make any kind of get-rich-quick claims, though a few readers have credited my guides with making them millionaires.
People like Ted Forbes - 750,000 subscribers on YouTube - said that my advice had changed his life.
If I can do the same for you, then I would love to make that happen.
All I promise is that I will go in-depth as possible on every angle that I have to share.
Thank you for being here!
I like to think I’m a pretty optimistic person.
Life doesn’t always go my way, as I’m sure happens to you as well, but I’m always looking for a way over or around hurdles, rather than moping that they exist in the first place.
That said, one thing I’m not so optimistic about is our move towards an even more technology-driven world and how it’s wreaking havoc on our mental wellbeing.
I won’t claim to be an expert in this field, but there are a lot of studies talking about exactly that.
For this Gaps opportunity, I think there’s not only the chance to make a lot of money, but the chance to do a lot of good in the process.
Someone I consider an internet friend, Cam Adair, has had great success in line with exactly that.
He runs GameQuitters, which as you can probably tell by the name is a website that helps people deal with gaming addiction.
Something he struggled with himself.
He’s not taking down servers with the amount of traffic the site picks up, but there probably is server-crushing levels of people headed is way in the future.
Epic Games, the creator of popular game Fortnite, recently revealed that between June of 2018 and March of 2019, 125 million new players registered for the game.
By March 2020, the game had a total of 350 million registered players.
When there is literally millions of dollars to be won by being one of the best in the world at it, it’s hard not to assume a lot of people are going to get hooked.
With a mission on serving such people, Cam’s four-year-old site has recently crossed $6,500 in monthly recurring revenue.
He offers a number of products, ranging from a $27 “Respawn” eBook – a step-by-step guide on how to quit gaming for good – to four-week summer camps that cost up to $7,850.
I didn’t ask Cam about his relationship with the latter, which he promotes in his navigation bar (it’s not an affiliate link), but I like that he’s teamed up with actual clinical psychologists who have been trained in truly helping people.
I certainly don’t want to create a wave of competition for Cam with sharing this, but he has been independently public about his story, and man…I can’t imagine how fun it would be to run Facebook Ads targeting big games (Fortnite, World of Warcraft, etc.) to bring people who need help into your world.
Or perhaps their parents.
When I started thinking of more industries this could work in, I wanted to avoid the obvious alcohol and drug addiction treatment.
I don’t think random internet people should be creating personal sites about those, unless they are solely focused on promoting the work of other, qualified professionals.
(Though one interesting beverage startup, Kin, has created something that appears to be greatly helping with people’s alcohol consumption.)
Social Media addiction is perhaps another obvious angle. It’s more interesting to me as an opportunity as it’s something that didn’t exist a decade ago.
We’re still learning about its affects, and interest in curing it also appears to be on the rise.
While I’m sure there’s a lot of potential revenue to make modeling Cam’s success towards Facebook rather than Fortnite, it’s a little too obvious, and that’s not why you’re reading this manifesto.
Another large, but certainly specific problem, is racking up serious revenues for one company…
160 Employees. $19.4M Annual Revenue. Their Focus: Porn Addiction
Porn addiction has undoubtedly been fueled by its ease of access thanks to the internet.
With over 210 employees, Covenant Eyes is one of the most interesting brands focused on helping people with exactly that problem.
Their 2017 revenues, as verified by Inc magazine, were a staggering $19.4M.
When looking into what drives that revenue, I was quite surprised to see their solution:
Designed to help you overcome pornography by monitoring your screen activity and sending a report to a trusted ally who holds you accountable for your online choices
The software that monitors screen activity is available on Windows, Mac, Android and iOS.
I won’t claim I’m qualified about this niche but I can’t help but think there are other solutions people will happily pay for as well.
While it may be effective, I have to assume a lot of people would be too embarrassed to even consider having their screen recorded constantly for people to “check in” on.
Still, if they’re helping people, then that’s what matters.
They don’t make their pricing easily available, but other sites report them starting at $11.99 per month.
Other popular sites in the space, such as YourBrainonPorn, pull in an estimated one million visitors per month.
Their main revenue source appears to be a book and audiobook which goes by the same name.
There’s quite a bit more competition in search results for this industry. Wikipedia, for instance, has an article on pornography addiction but not one on anime addiction, as we’ll get to in a moment.
That said, the market is absolutely huge, so if you genuinely want to help, there’s a market hoping to find you.
Two Businesses. Two 7-Figure Funnels. One Overarching Aim
Towards the end of this niche angle I’ll have some disclaimers about who should and who shouldn’t be giving advice in this space.
I want to be ethical and moral in what I promote, and want you to do the same.
I again won’t claim to know everything about the topic of addictions, but my understanding is that they can come from, or be the cause of, anxiety.
Anxiety is debilitating condition that hundreds of millions suffer from, and it probably deserves a report of its own.
That said, there were two interesting business models I’ve had on my radar for a while now which generate the majority of their business through online “funnels”.
Both of the following examples have made over $1M in revenue using software called ClickFunnels.
The SaaS platform essentially helps you create a sales funnel – typically involving selling products from a cheap price to a more expensive price – which you can then promote through the likes of Facebook Ads.
ClickFunnels independently verify these revenue numbers as they must come through their own checkout process to qualify for company-specific recognition.
Our first example comes in the form of Joseph Clough, a hypnotherapist with more than 9 million downloads of his free anxiety-focused training.
When it comes to funnels, he likely has many, but lots of call to actions on his site point to a “typical” webinar funnel promising anxiety relief.
It’s impressive how much content he puts out for free, which then lead to offers like his one-on-one coaching.
I may be mistaken, but Joseph doesn’t appear to have any kind of qualifications that you would deem to be medical related.
Dr James Neilson-Watt on the other hand certainly does.
While he’s tackling the same core problem as Joseph – anxiety – he’s more focused on using funnels to drive people to his operations locally.
In New Zealand, to be specific.
On the ClickFunnels success story page, his business is described as,
A local service business that provides effective solutions for chronic pain, stress, & anxiety. We give people back their confidence & quality of life.
He’s very open and active on Facebook, sharing exactly what he sells and the costs involved.
While their revenue figures are each impressive, I should make an important point: I’m not at all suggesting you get into the field of helping people deal with their anxiety.
Especially if you only have the financial motive to do so.
Instead, I shared these two examples for another reason.
They are proof that you can use the online funnel model, which typically follows an Ad -> Email List -> Webinar -> Sale process, to help people and drive massive revenues in the process.
If you’re not familiar with the world of funnels and how internet marketers use them this idea may be new to you, but funnels essentially allow you to scale up your operations and tweak every small step in response to feedback and conversion rates.
If people have already proven they can work in a particular industry, that’s generally a good sign (depending on what they’re promoting, of course).
The Gaps in the Addictions Market
Out of the five niche ideas I’m sharing in this report, I think this is one some people will have the strongest reaction to.
They’ll either love or hate it.
That said, even if it’s not for you, I hope you at least find the concept interesting.
Perhaps the most niche problem I’ve seen people encounter throughout my research is Anime addiction.
I’ve never watched Anime personally, but have known a few people who seem to be obsessed with it.
Google Trends doesn’t show too much of a rise – it has been surprisingly steady for the past five years – but it is a real thing.
What’s more interesting to me however is that there doesn’t seem to be much competition in Google’s search results when you consider what terms potential suffers might be searching.
Here’s a good example of that:
KD, in the screenshot above, stands for Keyword Difficulty. It’s not a perfect metric, but it’s Ahrefs’ estimation as to how hard it might be to rank for those specific terms in Google.
If this is something you’ve struggled with yourself, it could be the perfect niche to tackle.
A Reddit post asking for help with this exact problem was the first thing that caught my eye.
It’s maybe not be the nicest task to brainstorm other areas of life that people might struggle with in the future but I do think the problems will be many.
A few obvious ones that came to mind for me include:
- Self love addiction
- Phone Addiction (gets an estimated 5,200 monthly searches in the US)
- Shopping Addiction (an estimated 2,900 monthly searches in the US)
- Specific sites, rather than social media in general (e.g. Instagram addiction)
- Vaping / Juul addiction
- Twitch streaming addiction
- Marijuana addiction
- Shisha (Hookah) addiction
A few more came to mind, but I don’t want to increase the competition for those who are able to be creative here.
You can dive into any one of these individually and just find the most crazy research.
Let’s take Phone addiction as an example. The search volume here is actually quite impressive.
It’s also a problem that is likely to affect more people.
Science Daily reports that 1 in 5 University students, from 3,400 surveyed, viewed their smartphone usage as problematic.
Logic tells me this is something that, like climate change, isn’t going to solve itself.
There are already camps for this specific problem, and I wouldn’t be surprised to see PhoneQuitters pop-up in the near future.
Just as a heads up, when doing your own research, be careful not to confuse search volume with actual communities people are happily apart of.
SkincareAddiction caught me a little off guard…
This communities members are focused on how much they care about their skin, rather than seeing it as a problem.
I think to know if this opportunity is for you, you probably had to verge on the edge of having a similar addiction yourself.
That way you can really relate to your audience and know exactly what it is they are going through.
Of course, we can’t forget to mention the legalities of this: If you are not a trained professional in certain areas, you should not be giving advice.
You could do what a lot of medical and finance sites are doing and write what they believe to be true, and have other credible sources put their stamp of approval on the work.
If we take the Rank First part of the Rank First Manifesto to heart, another approach could be to simply build a site that is prime for ranking, then deal with a professional solution for leads and enquiries when the time comes.
I really like the way Cam has approached things with GameQuitters and would model his plan closely. He has personal advice for a fairly cheap price, but he gets real experts on board for anything personal and intensive.
As I said, I really don’t think this idea will be for everyone, but I know for some reading they will see a real, personal opportunity here.
Let’s dive into something I’m a little more certain you’ll be interested by…
