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β€œComplete with handy guides on how you too can get in on the gold”

They say the best website ideas are those that solve a problem or “scratch your own itch”.

Today’s gap in the market showcases a real problem that myself and thousands of others have which is just begging for a solution.

As with all Gaps reports, I’ll start by showing an incredible success story, and then get into opportunities to use that same business model in slightly different ways and industries, while still having great potential to make money.

Spoiler: I’m willing to send a lot of traffic to whoever builds today’s Gap.

It all started with a music blog…

In 2011, Jason Grishkoff founded the music blog, Indie Shuffle. It was his first foray into the world of building and marketing websites.

It was only ever supposed to be a side project, but just a few years later that blog would become the main focus of his life.

Jason's website, Indie Shuffle
Jason’s website, Indie Shuffle

As his traffic grew, Jason struggled with the exact thing I and thousands of other bloggers receive on a daily basis: Pitches.

Unlike the usual scenario, people weren’t pitching Jason so they could write content for his blog and get a backlink.

Instead, he was being pitched by artists, record labels and publicists who wanted him to put their music in front of his audience.

Like me, Jason eventually started ignoring these flood of emails.

Unlike me, he decided to create a solution to tackle this problem head on, and streamline the barrage of requests he received.

At the time he was also interested in learning some programming languages, so built the website SubmitHub to “scratch his itch” and hopefully create a solution to his problem.

As he states on an interview with IndieHackers,

The idea was simple: interested parties could send their songs (SoundCloud or YouTube) to Indie Shuffle on SubmitHub. We would then receive the submissions in a consistent feed from which we could either give it a “thumbs up” or “thumbs down” β€” the former meant that we were planning to blog it; the latter meant that we weren’t interested.

He kept the idea in the back of his mind that if SubmitHub ever took off, he would potentially be able to charge a few dollars by explaining to people why their music wasn’t being promoted.

He figures that telling people things like “You can’t sing in tune” (his words) would be better than not getting a response at all.

Now, instead of ignoring people who wanted to get in front of his readers, Jason started pointing everyone who pitched him directly to the new site. Due to already having an established brand, word started to spread.

Thanks to SubmitHub, instead of people pitching music and not knowing whether or not it would be featured, those in the music industry now at least got some kind of response (even if it was just a thumbs down).

Jason found that other blogs started reaching out to him after learning of his system, hoping to implement something similar on their own websites.

This led him to thinking how he could expand the concept further, and finally monetise the project.

This is where it gets really interesting…

Jason’s plan to monetise the site was both incredibly simple and incredibly smart.

Jason decided to charge people $1 every time they wanted him to consider their music to be featured on his site.

Of course, he couldn’t feature everyone who paid the $1, but he did guarantee that all submissions would:

  • Receive a quick response
  • Know whether it was good enough to be shared
  • Know why it wasn’t being shared, if that was the case

If a submission didn’t get these three guarantees, Jason would send back their dollar.

To increase his earnings potential (and potential reach for music artists), Jason implemented a credits system so you could submit your music to more than just his website.

submithub

You could then pay $1 to get the feedback of just his blog, or you could pay $10 to get feedback (and potential promotion) from ten blogs.

The other blogs that were part of the network each have 48 hours to respond to a pitch. If they don’t respond in time, then they don’t get their cut ($0.50 on every dollar Jason receives).

Just eight months after launching this system, Jason now has 135 blogs and 90 record labels on-board for people to submit their music to.

In the time of his most recent interview, 17,000 credits had been spent just in the past week, paying out over $8,500 to bloggers and labels.

To see how things were progressing since then, I reached out to Jason personally.

The first thing Jason said to me was…

“First up, we’re making more than $10,000 per week now.”

I was definitely intrigued to learn more, so asked him questions on how the site is doing, how he manages so many payments and what he sees the risks of this business potentially being.

SubmitHub took off thanks to the success of Indie Shuffle. How did you grow Indie Shuffle in the first place?

My mantra has always been to focus on two things:

1) constantly improving the product

2) constantly creating and sharing good content.

Over the years (almost 8 of them now), that focus has continued to build and build and build such that even today — at a time when streaming services are dominating the market — Indie Shuffle still has nearly 300k unique monthly viewers (many who return daily).

Did you do any outreach at all to get new blogs on board or was it all purely word of mouth?

There was a *ton* of outreach that went into it!

Throughout the course of 2016 I probably hand-tailored roughly 1,000 emails to bloggers.

Ironically, barely any of them responded because their inboxes are so flooded with submissions. Even today, myself and Dylan (employee #1) are constantly reaching out to introduce the product to curators.

And what about for record labels? I imagine that was more difficult…

That was actually way easier — most of them were already using the platform to send to blogs, and loved the idea that they could kill two birds with one stone.

They could:

1) manage their demo submission process

2) earn free credits to use on blogs.

All we had to do was tap into the existing user-base; I think we had more than 50 signed up before we even started.

How often do you send payouts to the blogs and labels? Do PayPal fees hurt with all the different places you have to send money?

Roughly 10 times a day.

They can make a request for cashout as soon as they’ve got a balance of $10. For a while I was making all the payments manually, which had one major pro (they paid all the fees) and one major con (a lot of manual work).

Roughly two months ago I decided to use PayPal’s mass payments feature to automate the whole thing. Implementing that effectively flipped the pros and cons: I now pay a ~2% fee, but all I have to do is click a button to issue the payment.

What revenue figures do you typically do in a month? Is the business growing?

More than $50,000 per month and yes, it’s growing.

If something were to hurt your business in the future, what would that be? People moving to FB Ads instead of you, etc?

I think the main “threat” to the business right now is the balance of supply and demand. It’s important that the curators using the platform don’t feel overwhelmed with submissions — there’s a very real risk of burnout. Fortunately we’ve been able to organically balance supply and demand.

What does a typical day look like in terms of the work for you growing and running this business?

I typically wake up to ~5 customer support tickets, and receive an additional ~10 throughout the day. The volume is actually really low and manageable — largely due to a decently-formatted FAQ and an earnest effort to try and “pre-empt” any questions that might come up during the user’s navigation of the site.

I then go for a run, eat some breakfast, and head into the office. From there, Dylan typically handles the ~5 label/blog applications that have come in that day, while I knuckle down and focus on whatever coding task comes my way.

Somewhere in the middle we both clear the “queue” for Indie Shuffle, which receives roughly ~100 submissions daily. That usually takes us a couple hours, and then I get back to coding and he focuses on outreach.

In a good day, I find myself coding for around 10 hours which makes me pretty damned happy πŸ™‚

this is what we’re known for

Gaps in the Content Space

Below this box is the text we’re famous for, but out of respect for you, we do have a disclaimer in place.

We spend dozens of hours preparing these reports and coming up with opportunities you can capitalise on, but we also don’t want to put your life-savings into an idea just because we wrote about it.

For that reason, we have an $8.88 request: Please don’t spend more than that testing out an idea (it’s the cost of a .com on Namecheap) to see if it has legs and makes sense for your business.

We’ve made many successful predictions and even ran our own case study, but we’ve also invested time and money into ideas that didn’t pay off. We’re not directly making money from this report, but still want to be respectful of your own finances.

A $50,000/m gap in the market

Gaps was created to share ideas I love (and often need) but don’t personally have time to build myself.

The main premise behind the site is to highlight opportunities that can take one successful angle and use it in another niche or to fix another problem.

In this case, after being inspired by what Jason has done, I know there’s a huge problem that needs to be (and can be) fixed: People pitching guest posts.

I genuinely think the people who build a great solution to this problem will have another $50,000/m business on their hands.

To highlight the problem more clearly, here’s a look at how many guest post requests I received for ViperChill alone in the month of December (where traffic to marketing blogs is typically much lower).

guest

They’re mostly automated, didn’t read anything about me and write as if my parents named me www.viperchill.com rather than Glen.

The most annoying part is that if I don’t reply to these emails, I get another email and then another email thanks to automated follow-up software.

The reasons people want to write content for another site (a guest post) typically include:

  • Links back to their site (for Google rankings)
  • Traffic back to their site
  • To boost their ‘authority’ in a niche

Although the marketing and music industry are worlds apart, the motive behind these pitches aren’t too different. People want to benefit themselves in some way, by offering something in return.

That’s why I think there’s an absolutely incredible opportunity here.

There needs to be a SubmitHub of the world not for music, but for guest post submissions.

Not just one site though, but many of them, for different niches.

If you try to create a site that receives guest post submissions for marketing, health and finance blogs all in one place, you’re going to struggle to get bloggers on board and be relevant enough for those submitting guest post articles.

While people genuinely do send me articles about the paleo diet for my marketing blog (I’m not joking), most people who want to write on my site only want to write on other marketing blogs.

Because the idea is to go niche with this solution, there are at least 20 opportunities here for Gaps readers.

Not only could you charge people for the chance to write for or get feedback from marketing blogs, you could also build that manages submissions for:

  • Personal development blogs
  • Fitness blogs
  • Finance blogs
  • Vegan blogs
  • Food blogs
  • Parenting blogs
  • Gaming blogs
  • Celebrity gossip blogs
  • Political blogs
  • DIY blogs

There’s ten alone. There are a lot more categories of blogs out there.

One interesting side-goal for this blog post is to see if I have the reach to clean up the most annoying industry in the world.

To rid every blogger of irrelevant, automated guest post emails that, when ignored, results in two to three more automated follow-ups.

I think everyone can get behind that.

Even better is when there’s a lot of money to be made in fixing the problem.

However, if you think you’re going to make money by creating the most simple website you possibly can and saying “Hey Glen, can you start sending me your guest post emails over here?” then you don’t deserve to make money with this and just like the guest posting emails, I’ll ignore yours too.

I’m not trying to be harsh; I just want to point out what it’s going to take to have success with this model.

First of all, pick an industry.

Be it marketing, personal finance, fitness or healthy cooking. Aim to become the “SubmitHub” of just one niche.

If you succeed in one niche and nobody else puts energy into this opportunity then you could potentially venture out into other industries, but to start with, just focus on one.

The next step is to get bloggers on board.

If you build the entire website just because you know I would send you leads then my own income potential goes down because you don’t have anyone else on board.

I’ll say that again: The more bloggers you get on board, the more money each blogger can make (because there are more people being directed to the site and more visibility for each brand). If you don’t put in the work to get a few dozen people on board, other people aren’t going to keep sending guest post outreach emails your way.

I don’t think you need to have a website online when you’re pitching bloggers about the opportunity, but you should be able to build one fast if you start getting some positive email replies.

You also need to be open and credible about who you are.

I’m not going to send money your way every few days if you’re hiding behind an anime profile image in Gmail or I have no idea who you are. If you want to remain totally anonymous online, this is not the project for you.

People have to trust that they’re going to get some $ back from the people that they send you.

Jason figured out that PayPal mass payments saves a lot of time so while sending a lot of payments each day is not ideal, sending a lot of payments is a great problem to have.

If you see the potential that I do in this idea, your next step is to go and study every aspect of SubmitHub and the blogs that are part of the network.

Then, create a brand, perfect your pitch, and don’t stop.

A six-figure gap in the market

I couldn’t just stop at one gap in the market. When I first read about Jason’s success my mind was racing.

This following idea has so much potential that I was literally seconds from buying a domain and building it myself.

I only hope I can convey it properly to help you see the huge potential here.

Guest posts are not the only thing I’m pitched constantly via ViperChill. I’m also constantly asked to be part of expert round-ups.

While they’re flattering, they often come from brand new blogs just hoping to get some traffic from the people featured in the post sharing it for them.

Here’s a small sampling of those emails.

expert-roundup

Note that I get pitched more frequently than once or twice per month. I just searched my inbox for emails with ‘expert’ in the subject line to give an example.

Unlike guest posts however, I have actually contributed to a number of these, which is why I see so much potential here.

Other “influencers” in the marketing space typically hate these emails as well, but they do still get involved on occasion.

My friend Bryan publicly hates these things, but even he takes part in them from time to time.

timetotime
Just a bit of fun. We love each other really

The main criteria I look for when actually taking part in an “expert round-up” is:

  • The question is asked up-front. Don’t ask “can I ask you?”
  • The question is short and not-generic i.e. not “Can you share your best blogging tip?”
  • The site has even just a little bit of credibility, and wasn’t just started in the last few weeks

I still might even ignore requests that fit those criteria, but I’ll at least consider them.

“So just build a SubmitHub for Expert Round-ups?” No.

Sadly, even if you could make money from these requests, it wouldn’t change the fact that the resulting articles are typically awful.

There’s an expectation that I’m going to read the same answers from the same people and won’t click on any of these headlines.

Some people are up to three requests per day, which I imagine makes them avoid these types of articles more than I do.

requests-doubled

Instead of just thinking of some way to make money from expert round-ups, you have to think about what questions people are more likely to respond to, and what would result in the best content (so more people are asking to be involved).

The best ideas typically come from something you would pay for yourself, so here goes: I would happily pay to have ‘influencers’ relevant to my niche contribute their thoughts for an article I’m working on.

I don’t mean people I could email and that would normally respond, but people in the SEO world I have no connection with.

Their addition would make my content better.

Make me perceived to be more of an influencer and have better connections

And possibly increase my reach by those quoted for the article sharing it as well.

Just think, what if I was writing an article on podcasting and I wanted to get the thoughts of some top podcasters on iTunes? How great would it be to have it guaranteed that some of the top podcasters in a certain category would see my question?

Even if they didn’t respond, it would be good to know why they didn’t and why my outreach wasn’t working.

I have been online long enough to try to refrain from being hypey with anything I write, but the potential scale of this project – done properly – could be one of the next IPO’s in tech.

I said I would struggle to convey what I’m thinking here, but bear with me.

Think about how many people there are in every single industry who are seen as the ‘top voices’ for that particular niche.

I’m talking tens or even hundreds of thousands of people that bloggers, reporters, podcasters and email marketers would love to include the thoughts of in their next update.

I imagine a website similar to HelpaReporterOut a.k.a HARO (which makes millions per year) but with a much better conversion rate for both those who want thoughts from influencers and those who give their thoughts. There are 100X more bloggers and podcasters than their are news organisations on HARO.

I see this new website being a mix of Quora (the question and answer site) and Clarity.fm (where you pay per minute to talk with experts).

Just like SubmitHub, I would target and group people into particular packs. So reach out to the top influencers in SEO, cooking, DIY and every other field you can think of (literally tens of thousands of people).

Explain the concept to them and how they can earn money by answering questions from their audience, even if they say no to answering.

Like SubmitHub you would have to show the average response rate of certain people to make sure everyone isn’t trying to get quotes from Tim Ferriss when he doesn’t respond to anyone.

The marketing will literally take care of itself.

That’s another reason why I think there’s so much value in this concept. The marketing is usually the hard part.

Any time someone receives a question from their audience about an expert round-up or similar, they just direct people to their profile on this new site where it costs $1 for the question to be asked, or more if they can ask multiple people.

If people are adverse to accepting some money for answering a question – which I could see happening for millionaires or people who dont want the money – then there could be an option to donate all of your earnings to charity.

I would totally direct people to this new project if my answers could send $0.50 – $1 to charity every time I replied (or even ignored) a request.

The reason I think this would take off incredibly quickly is because everyone who reaches out to people for quotes, expert round-ups or feedback would now start being redirected to this new site. Word would spread incredibly fast.

It would only take a few prominent people on board to get the ball rolling and grow the platform.

You could start it very niche, like Clarify.fm (which is primarily for business advice), or go for every industry like Quora. Keep in mind that Quora really grew because the dominated the startup scene first.

Of course, just like the guest posting opportunity, you’re not going to succeed with this by whipping up the bear minimum of a website. You must focus on building a real brand like the aforementioned Quora, HARO, Clarity FM, etc.

I know this sounds egotistical but I am in love with this idea. I truly hope somebody gives it the attention it deserves, because I know the potential upside is huge.

There’s so much more we can do with this…

One of my favourite aspects of running this website is finding an incredible case study like Jason’s and then discussing it with the other people who work here on all of the potential gaps in the market there are.

Just to briefly throw a few more ideas into the ring from our discussions, here’s some others we came up with…

A site for models where they can submit pictures and get feedback from industry professionals

The world of modelling is absolutely huge. There are over 100,000 fashion models in the US alone who are looking for work.

Sadly, as with many industries, there is simply far more supply than there is demand.

While I admittedly don’t know much about the modelling world, models could certainly learn from feedback of those more experienced in the industry.

You could bring on board:

  • Designers
  • Fashion brands
  • Photographers

And then have models pay for the chance for people to review their portfolio and get feedback on what’s working for them and what isn’t.

Painters connecting with masters of the skill

If you’re new to painting or drawing or illustrating (like I am) I know it would be great to get feedback from people who are in art school or cartoonists or have worked on some incredible marketing campaigns with their work.

Just on the angle of ‘art’ alone there are a lot of sub-industries you could delve into.

A place to submit press releases that are guaranteed to be looked at

This could be huge, so I’ve saved this “additional one” as the best till last.

Journalists get pitched press releases all of the time. I’m talking hundreds per day.

Even the good pitches often don’t receive a response.

Not long ago I pitched a news story to dozens of journalists and didn’t get a single reply.

this-is-huge

My pitch was personal, relevant to what they write about and wouldn’t even benefit me in any way if they went with the story.

You can see from the screenshot above that nobody got back to me.

I would have happily paid $10-$20 just to get these people to even acknowledge that they saw the pitch but weren’t interested.

It actually made me dislike some of the journalists I contacted because they couldn’t even say “Sorry, not interested”.

Like the guest blogging opportunity, I think it would work better to branch this out into particular niches rather than starting one big site (at least to get the ball rolling).

If you do build any of the ideas featured here today, you can always email us at hey@gaps.com. We would love to see some (finished) solutions!

Β·Β·Β·

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P.S. Clicking the heart button below to lets us know what types of success stories and opportunities you would like to see more of. Thank you for reading!

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We’re a bootstrapped team of three, trying to create some of the best “niche opportunities” content on the internet. Clicking the heart tells us what you enjoy reading. Sharing is so appreciated (and always noticed) that we often discuss tweets and FB mentions internally. – Glen Allsopp

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    116 comments
    1. Your paid Q&A reminds me a lot of what Justin Khan (Twitch) is doing with Whale where you pay for people to answer your questions. Alexis (Reddit) was the first person I saw on there to donate all of his earnings to charity. Justin and his team are focused on mobile and video, but I think the opportunity is awesome for a niche-specific site.

      1. Hey Brendan,

        Looks like I responded to the other comment about Whale before seeing yours.

        It’s a cool concept but since the answers are in video, they’re not really quotable for a podcast or a blog post (the video is kind of unnecessary and just adds a barrier to entry).

        Will see how the site goes for him anyway. Gives a bit more credibility to the idea here πŸ™‚

    2. Glen,

      On the guest post submitting site idea, you say yourself that the guest post pitches you receive are:

      “…mostly automated, didn’t read anything about me and write as if my parents named me http://www.viperchill.com rather than Glen.”

      So if most guest post requests are mostly automated / copy and paste / spam emails, then how likely is it that the people behind them are going to pay anything to contact people, let alone stop their mass / repeat emailing approach? You have to know your audience here too, right?

      Plus anyone who is going to have a chance of earning a guest post opportunity is likely going to take a more creative, serious approach anyway – perhaps tweeting the blogger, being more customised in their approach generally, etc.

      1. I said this better on the podcast than I did in the article.

        The process behind people writing the emails is mostly automated, but there are definitely real people reading the replies. They have to send over relevant content after all.

        Most of the automation was meant when they don’t receive a reply, and you get another email and then another.

        “Plus anyone who is going to have a chance of earning a guest post opportunity is likely going to take a more creative, serious approach anyway”

        I understand your thinking but many blogs are pretty much built on the contributions of others and will accept anything as long as it’s original πŸ™‚

        Once the approach stops working and people start directing everyone to X site, the approach will quickly change.

    3. I know of said service that a) has a hub of multi-millionaires b) submits their quotes to big publications i.e. inc.com c) Allows unknowns to include their quote within the mix (at a premium cost)

      The benefit is a) these multi-millionaires get more exposure on the big publications b) big publications have industry experts filling up their posts c) unknowns get recognition via association.

      win/win for all.

      I hope someone takes up the challenge. I may be up for it πŸ™‚
      I got a few big name connections in the Entrepreneur space, so could start there.

    4. I think Justin Kan is building the micro-payment / Q&A platform you want with his new app Whale. His app is all video answers though.

      1. Yeah I saw that but didn’t really like the video side of it. It’s not really ‘quotable’ in the type of press I would like to share also.

        Great idea though. Thanks for the comment, Alan!

        1. I think an ‘ask an expert Q&A’ site could do well. Pretty much like Just Answer for specific niches. Agreed it should be on the web rather than an app (for SEO, PR, etc.). You could ask an expert like yourself a question for x amount that is not too large for the person with the question, but not so low that it wouldn’t pique your interest.

          Thoughts?

          1. Plansify just closed down. It was a platform where travelers could ask travel bloggers for any kind of travel advice for a set fee per skype call or email. So it was B2C.

            1. Ha there you go! Q&A for the travel niche. It doesn’t look shut down though, based on their site / Twitter?

    5. God damn this is good stuff Glen. I almost hesitate to open your Gaps emails because I know I’ll spend the next hour thinking seriously about whether to pursue your latest idea. It’s like “bright shiny object syndrome” only it’s “bright shiny idea syndrome”.

      1. Yep! I feel the same way… Can totally relate.
        I love your ideas Glen. You always keep em coming! You have quite an imagination I must say. Always thinking outside the box. In this case, in between the Gaps. Thank you!

    6. Definitely agree that this idea has tons of opportunity, excited to see others build it.

      Not saying they’re the same, but do you see any risk that this could be seen by Google as a similar service to MyBlogGuest and take manual action against it? MBG had more of a direct payment element, and this service you propose would be more of a small payment/credit system just for review, but was surprised MBG wasn’t mentioned and counter-argued here.

      1. Hey Joe,

        Already answered this in another comment. There is editorial insight here (which Google say is a requirement for guest posting) and there’s no reason that the links can’t be nofollowed πŸ™‚

    7. This is pretty genius Glen, but why would the influencer themselves want to spend a good chunk of their day giving feedback and answering requests (albeit in a more organized way), just for 50 cents or even $5 profit split? I would imagine they would rather have more free time.

      1. I wouldn’t price the service at $1 most likely, but if the proceeds are going to charity then that would be an incentive.

        Don’t forget they’re being guaranteed press and links here as well, so answering is not a selfless act.

        1. Glen, I would tend to agree with Lior. I don’t believe that any influencer is going to spend their time giving feedback or replying to requests for a few dollars – do you really believe they will? They will be looking towards the big opportunities, not taking up a good chunk of their day chasing 5 or 10 dollars per request. If they were doing that, I’d question how influential they really were πŸ˜‰

          1. As an “influencer”, I halfly agree. I wouldn’t spend my time giving feedback for a few dollars, but I would be willing to share quotes and other 100-word pieces that take five minutes to write if I’m guaranteed (important) a (proper) link and mention.

            There’d have to be some daily overview email though, because otherwise I would have to both forward people to the platform and spend time going through the platform.

            On another note, proceeds going to charity wouldn’t be an incentive for me. It’s cool but definitely not enough to make me give up my time, especially as it would be a charity I wouldn’t have chosen and possibly won’t have any connection with.

    8. What I love about your posts is that I discover new ideas (new to me) even in your side citations.. I have never heard before about HARO. What a genius idea that is! Read a Forbes article stating that they started as a FB page.

    9. Usually your emails make me bubble. Unfortunately, I still do not speak English, but I read all your emails’ $ in Google Translate (thanks Google for this connection.).
      I do not understand the ideas very well, can you explain in a summarized way the comment?
      I’m from Brazil and digital business ideas are just growing.
      It may be an opportunity to act on that idea.

      1. Hi Claudinei,

        Not really something that can be summarised but as best at I can: Charge people to have the opportunity to get to talk with the people they want to.

    10. This is awesoooooooooome!
      Now, if only I could program stuff. This writing skill that I have isn’t all that πŸ˜€
      I immediately have a bunch of ideas other than the ones you mentioned. The obstacle for me: the fact that I’d need to outsource all of it. I’ve got the network to make this work, not the skillset to put it together.

      1. Hey Sofie!

        I’m a designer and developer and I’d love to collaborate on this idea if you’re serious about building it. I have the same problem as you, just flipped. I have the skillset to build the platform, but not the network to make it work. Let’s talk! hello@raouft.ca

    11. Solid gap idea Glen! I think the one about connecting bloggers with influencers to contribute thoughts to an article will be especially dope. Will let you know if I end up building it. I give myself a couple of months.

    12. The only thing about the business model you propose that I can see being a problem is that Google might target all of the blogs on the platform as being part of a link scheme.

      Since people are essentially paying for links, that would be against Google’s TOS.

      Do you think that might be an issue?

      1. Google have said guest posting is fine as long as their is editorial insight over what is being shared.

        Since the model itself is entirely editorial and you’re not going to accept every request, I wouldn’t see there being any issues.

    13. I have a website, CoachCue.com, for Fantasy football. The basic idea is that people can crowdsource their lineup questions throughout the season. I have been toying with the idea of building a revenue model where people can ask an expert for a small fee (like $1) and this article has inspired me to move the idea forward. It fits this business model in that its a niche market that have many expert bloggers. The expert bloggers will get half the fee if they answer the users lineup questions and the user will get valued feedback from a fantasy football expert. Thanks Glen!

    14. A long time ago (2011) i had built musicinfluencers.com because I saw the same gap myself, as a musician striving to get noticed by music blogs. After 6 months of coding the service myself I realized I eventually had to do the one thing I wanted to avoid doing in the first place to get my music heard: blog outreach to get influencers on board. So I pivoted into a more abstract idea, crowdletter.com where anyone could send a crowdletter to any influencer and have the crowd pitch it. Amazingly it took off real good until a server metldown took away the databases and backups right before I started monetizing, so I’m left daydreaming about the whole thing as I read your post. Thanks for the great ideas, one day I might get back to both projects as I am really fond of them and I am still a musician (!) and a coder.

    15. This is the first post I have seen since subscribing and I am totally blown away. I won’t be directly following any of your suggestions, but I’ve come up with 5 amazing ideas that genuinely solve ridiculously annoying problems people commonly face based off this example and your examples.

      Thanks for sharing. I just need to prevent myself from getting too many great ideas from you and not following through on them.

    16. Great idea about niche’ing down to a specific type of Blogs/Websites. Got the wheels spinning on some ideas where to take it. Initial thoughts would be how to handle the submission/dashboard aspect side of it not being a programmer.

    17. Glen,

      Thanks for posting this. I’m going to reach out to a couple of bloggers I know in the startup, marketing, and SaaS space and see if they’d be interested in this. (Hiten Shah is one of them :). If they are interested, I’ll go ahead and build the site.

      I love that you bring up Haro as an example. This is not a difficult (technically) product to build. This means I can focus more on the branding.

      Thanks for sharing this! I just started following your work after seeing your recent post on R/Entrepreneur.

    18. Thanks heaps Glen! I’m going to research the crap outta this and see if I can put a plan together. If I can get enough validation and groundwork under my belt, me and my business partner and I may have something to go on. Thanks for the amazing idea!

      So much gratitude to you and your generous spirit. Thanks heaps!

      Keep it coming!

    19. Thanks a lot Glen! Your ideas and posts are mind-blowing and highly actionable (As usual)

      For all you people here who dont know about Glen, just Google him. This awesome post is just one of 100’s of ideas he shares. Get mentored by him directly here: https://marketinginc.com its worth every penny

    20. Thanks for sharing the idea with us.

      It’s kind of an Linkedin Inmail with a guaranteed response, i’m already implementing this into a feedback app, I can see great opportunity of implementing this in other domains like you said.

    21. This is a gem!

      What I intend trying.
      I got a domain a while back. Really good domain to be sincere and I have literally not had time to do anything with it. Would start attending to the guest post requests I get, sift out the good ones and use them to fill out the site. After doing this for a couple of month and doing a lil SEO on it, I might end up charging for guest posts or using it as a website for link exchange for my money site (Just a tiny variation to “PIN”)

      Thanks for this Glen.

    22. Hi Glen, another excellent read packed with actionable ideas.
      I’m not a marketer, so ignorant on those topics. But I did want to ask if in the future you might consider an article for niche writers/bloggers on how to grow their influence/network etc when there are few (or nobody) doing the same thing, in the same niche?
      The first thing that come to mind is that such a thing might not be popular enough for people to look up online, hence why bother? However if my niche is “non-fiction articles about superheroes” and more specifically “Batman” (which is my non-commerical hobby blog at present).
      I started my blog on Batman over two years ago, specifically because NOBODY was writing the kind of content I wanted to read about this character. The only similar content is really in published print books, essays, and fiction, however my article are all non-fiction, and I’ve had good feedback both from casual readers, and from some published writers (whom I have also done email Q&A’s with on my blog) who write non-fiction ABOUT fiction (bit of a mouthful), that is critical type writing of media content etc.

      well I enjoy your articles, but don’t get time to read them I hoped you might cover something like that at some point (a tiny niche but on a BIG MASS MEDIA topic , that really nobody else [online] is doing at present, and how one might grow that network / influencers / traffic.
      I started adding H-Tags to my articles last year, and saw that did help get better overall traffic and search results.
      Thanks for the great articles, hope this is not too much of a tangent, I’ve been reading your articles on and off for over a year, well more like two years now and hoping that you might eventually write an article like this at some point, as none of the other dozens of internet marketers/bloggers so far have covered anything even remotely useful for my unique purposes.

    23. Glen – at it again. What painting and Drawing books can you recommend cause its part of my system(resolution) for this year. Its a Genius idea but am not good at socializing and love to keep anonymity. Thanks, This is Great.

    24. Could a novice like myself get started with this? I mean I can do html, css and install wordpress but thats about it. Is this only for those that are very adroit in coding or programming? And what kind of a starting budget are we looking at. Building a WordPress site is one thing but a site like Quora? I just imagine that you really need a good skill set or a really big budget.

    25. Glen,

      Great article. How do you think Google would feel about a platform like this operating at scale?

      On the one hand, if quality was maintained and pitchers only paid to engage with sites (rather than for a link), it could be OK in their eyes. On the other, they could view it as a link buying platform.. and I think we both know how that would end.

      At the end of the day, it’s a platform for buying links. I could dress it up and say it’s a “premium outreach / relationship building platform” … and sure, it is. But it wouldn’t exist without the potential for gaining links and thus organic traffic.

      Thoughts from someone who’s considering giving this a shot πŸ™‚

      1. Not everyone is looking for links. Some just want exposure.

        You could nofollow the links if necessary, but generally the idea should be that it’s very much about being VETTED before anything goes live. That there is editorial input (which is what Google’s Matt Cutts says is important).

        There are a few other comments on this above that I’ve answered πŸ™‚

    26. Hi Glen! Great article, thanks for it.

      I was very excited when I read this but thinking deeply, the fact that you only can publish a guess post in one blog (because of you can’t send it to several authority blogs) to avoid that Google penalize the blog owner for the duplicate content could be an issue, don’t you think?

      I believe that the fact that you can’t send the same song to several blogs in the submithub.com website can be one of the keys for their growing.

      Please excuse my bad english and thanks for share this kind of great content.

      1. Definitely does limit the opportunities, but there are a) far more bloggers than musicians and b) I would probably charge more than $1 which other commenters have alluded to πŸ™‚

    27. hi Glen, I love all of your articles on Gap so far, well done on this new site. I seriously love it. I even subscribed to your email list just so that I can read your new articles first hand.

      one thing to ask, I have a running website. however, in this case, how should I implement your post into my site? I couldn’t think of any ideas.

    28. I’m going to build this. Seriously. I’m going to build this. Awesome idea, I’ve been looking for a new project to start after I flipped my last one.

      1. Hi Nathan – did you end up starting it? Really curious to know if you did and how does it go? I am also seriously considering it, so your feedback is gold πŸ™‚

    29. Glen,

      As someone who has enjoyed Viperchill (my favorite article was the one you did late last year where you gave away low competition SEO niches), when I saw that you were the one behind gaps.com, I knew it would be good. I immediately consumed the first two post. Like so many who have commented here, my head began to swirl with ideas.

      In my humble opinion, there are two fantastic benefits to what you are doing here (and to a lesser degree, over on VC). You are sharing the foundational ideas that can allow a motivated and creative person to run with these “Gaps” and create something straight away. You provide the case study in the article and illustrate exactly how someone can build out the idea.

      But I believe there is a second benefit. By providing this service, you get the wheels turning in the minds of your readers, making them more likely to spot opportunities in their own specific niches.

      It has been said that there really isn’t any new information, there are only new connections. These can only occur when the “pump is primed” so to speak by getting the creative juices flowing and directing your thoughts in such a way as to make those new connections. Thanks for your work here, and on VC. I really enjoy your work.

      PS. I loved the interview you did on Digital Nomad University a while back. Great stuff.

    30. I wonder how many people who comment “I’m going to build this…Seriously I am” actually will. My guess is none of them. Would be great to loop back on all these posts a year later and see if anybody giving it large actually did what they said they would do.

      I read about this on Indiehackers. It’s a great story. I do think you are selling the event (guy makes 10k per week) and not giving due weight to the process (guy has run a blog for 6 years and by doing so he has come to understand his market, offered a product that fits with market, and product is successful). However, your articles are always great and thought-out invoking, so thank you.

      1. Hey Jim,

        I definitely think I give credit to the process by explaining our comparisons and what happens when your blog starts to get some traction.

        Did also mention that it was eight years in the making as well, but always appreciate any feedback πŸ™‚

    31. I blog frequently and I genuinely thank you for your information. This article has truly peaked my interest.
      I will bookmark your website and keep checking for new details about once a week.

      I subscribed to your RSS feed too.

    32. Glen, When someone requests a guest post, are they always/sometimes willing to pay you to publish the post? thinking about additional monetization strategies.

      Thanks!

      1. It’s not about paying for the post to be published (which many would) but about paying for the chance to be published.

        To at least get a yes or no as to whether it is happening or not πŸ™‚

    33. What I don’t see this solving is better content (who wants spun content across 10 blogs?), or creating value for the answers being provided by the industry leader. Who is going to answer a question for .50 when they’re charging $200/hr, or running a business? Maybe non-tech industries?

      Just playing devils advocate.

      1. Because nobody is going to approve spun content, so when they keep paying money and people keep saying no, they’ll change their ways πŸ™‚

        The price of the question is totally up to you.

        You’re also missing that:

        – They can send the money to charity
        – They get a backlink
        – They get exposure

    34. Glen, I have just started my own business idea that is loosely based around the above, however it is commission based rather than fee based – do you think your comment below is still relevant?

      “I’m not going to send money your way every few days if you’re hiding behind an anime profile image in Gmail or I have no idea who you are. If you want to remain totally anonymous online, this is not the project for you.”

      I currently do not disclose a photo/profile/who i am. Primarily this is because my background is completely irrelevant to my business (I am a mechanical engineer, and am going into the marketing field). Secondly because my service is commission based, I only get paid on my results for my customers, so I felt that a personal trust component was hardly relevant?

      I ‘soft launched’ last week and am trying to build as much traction as efficiently as possible. But I am starting with a few contacts and cold emails in niches. I’d love your feedback.

    35. I’m actually considering doing this with 1 or 2 more technical resources. Would love to have a brief exchange on the features that I think would be useful vs what you’d find valuable as a consumer.

    36. Hi Guys, I’ve actually built this and am just finishing it off. I’ve contacted a few bloggers but I’m not having any luck to be honest. Not even any replies. I sent around 30 emails and got only one reply and that was a no….

      1. I’ve seen some example outreach emails that people were using and they were honestly…awful.

        Show me yours and I’ll let you know how to improve it.

        Also, how many is a few?

    37. Ok, here’s my outreach email:

      Subject = Eliminate guest post emails for good
      Also tried a subject of “How many guest post emails do you receive?”

      Body
      ————
      Hi, my name is Ben Snape and I run a web development company. I am just in the final stages of a new platform that will help you to eliminate the hundreds of guest post request emails you probably receive each month.

      I’m looking for a few top bloggers in the Fitness niche to come onboard before we launch the service and I wanted to know if you would be interested?

      How does it work?
      Basically you register your blog on the new platform. Then, anytime someone requests a guest post slot on your blog, send them to your public profile page on the new service.

      This page will allow them to request a guest post slot, but here’s the good part. They have to pay a small fee for this and if you reply to the request (by clicking either a thumbs up or a thumbs down button) within 48 hours, you will receive 50% of their fee as a commission.

      Does this sound like something you would be interested in?
      Thanks for your time…
      —————-

      I sent around 30….

      1. Too much about you and not enough about them.

        “In the final stages” = not ready yet and I want you to test it out (that’s my thought process).

        “Come on board before we launch” = why should I waste my time doing that (that’s my thought process).

        The best part of the email (why they should care) comes right at the end.

        You need to start along the lines of.

        Hey, I’m Ben.

        I know this is going to sound really weird but I’ve launched this new service that let’s you make money by saying No (or yes) to all of those emails I know you get about guest posts.

        This is not some fantasy idea. People doing this outside of the fitness niche are sending bloggers thousands of dollars per week.

        I wanted to help you earn money from your site, and make sure you don’t receive a spammy guest post email again.

        etc etc.

          1. Hey Ben,

            No offense but it seems you really ignored the key advice in the post: Go niche.

            The site HAS to focus on a particular niche first. I have to go to the website as a fitness / health / finance blogger and think “Yep, this was made for me”.

            Definitely applaud you on taking action though. Seems like you have some great skills!

            1. Thanks for the comments, I appreciate them. Ok, how about if I remove the category on the register form and tailor the landing page text to a specific niche?

    38. Hi Glen,

      Great to see you publishing again!

      What are the programming languages used in a site like SubmitHub?

      What specific coding skills are required to build out one of your website ideas these days?

      Thanks!

      1. You would have to ask Jason about that one.

        I would probably do it all manually myself to be honest if I was bootstrapped and wanted to go down this route.

        At least until I could afford a programmer πŸ™‚

    39. It’s perfect time to make some plans for the future and it’s
      time to be happy. I have read this post and if I could I wish to suggest you few interesting things or tips.

      Perhaps you could write next articles referring
      to this article. I want to read more things
      about it!

    40. Here’s an update on my progress building NomadHideout, to basically implement one of the great ideas Glen shared in the post http://towersofzeyron.com/building-nomadhideout-an-introductions-app-for-bloggers/ It’s a lot of work building, and there are tons of angles. One piece of advice I see Glen repeating is to go niche. I’m definitely targeting digital nomads as a cultural group. The problem is, we all do different things, from coders to designers and SEO people etc. Keep the comments coming on this thread, a lot of good insights from admins and others working different angles on this.

    41. Hi are using WordPress for your site platform? I’m new to the blog world but I’m trying to
      get started and set up my own. Do you need any html coding knowledge to make your own blog?
      Any help would be really appreciated!

      1. Yes the site is set up on WordPress. When starting out html skills aren’t essential.

        You can pick up a basic theme and get going, some of these can look great with no coding knowledge.
        Though as we said in the latest article I would worry about the content and value you provide to your audience initially. Then you can always improve the look of the site as you get more visitors.

    42. Love this idea Glen :). Huge potential here – possibly in for sourcing & vetting Podcast guests as well.

      Are there any technology solutions for making that dashboard happen that come to mind for an MVP? In your conversations with Jason, did he mention their original system, before making their own bespoke software?

      Thanks again πŸ™‚

      Max

    43. Thanks for the post Glen.

      The thing I am struggling with is that a user can’t bulk submit a guest post to multiple sites, because the sites will be under the assumption that the content is unique.

      Any thoughts?

    44. Hi Glen,

      I love the hustle, depth and work you put into your posts. Firstly, I want to say thanks and I’m a big fan of this site & viperchill.

      This is an opportunity i am really pumped about trying to make.

      I plan to focus on marketing blogs using your suggestions above, and by utilising your idea for “Spoken Growth”, to open new doors with bloggers, as it would also complement my existing entrepreneurial podcast.

      I’ll keep you posted. Cheers.

      Kind regards,
      Lisimba.

    45. Hi Glen,

      Wondering if I should build the entire site before I start doing outreach or if I just need a basic landing page before I interest bloggers in the opportunity.

      Also, how should I brand myself to make myself seem as legit as possible? Like through social media?

      Thank you.

    46. Nice blog! Is your theme custom made or did you download it from somewhere?
      A design like yours with a few simple tweeks would really
      make my blog shine. Please let me know where you got your theme.
      With thanks

      1. The theme is Expertly from ThemeForest, but we’ve made a lot of changes to get it looking like this πŸ™‚

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