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Updated November 13th, 2024

Newsletter Report: 10 Success Stories Generating $1.1M in MRR

I've written this report multiple times over the years and it's always fascinating how success stories evolve.

Including

LIKES
LAST UPDATED
November 13, 2024
Each Gaps report is regularly updated with the latest revenue numbers and success stories we discover.

Our aim is to be bookmark-worthy, accurate, and massively inspire what you're working on.

Every month we share our Income Report (free), documenting the latest online startup success stories.

Thanks for giving us a chance. We hope to repay it 100-fold.

Changelog

Showing the latest 10 of 47 total updates. The last update was made on November 13th, 2024.

Revenue updated for Newcomer

Slow Boring had its URL changed

Revenue updated for Slow Boring

Slow Boring was added to Newsletters

The Baltimore Banner was removed from Newsletters

Revenue updated for Tangle

Revenue updated for Hell Gate

Revenue updated for LetterHead

Revenue updated for Charter

Prompt Engineering Daily had its URL changed

In this report we're tracking $2.4M in monthly recurring revenue and $9.4M in funding.

A little over a decade ago I wrote a blog post titled, “How to Build a Six-Figure Blog Without Anyone Knowing”.

For a very short period of time, it was the 14th most popular page on the entire internet.

To be honest, Alexa was very skewed in favor of marketing and tech blogs at the time so I was probably nowhere near that popular. Just don’t tell my Ego.

In that blog post I introduced the phrase “Email Blogging”.

This wasn’t an attempt to coin a new term, but instead an attempt to make people feel differently about a term they already knew: Email marketing.

More specifically, I wanted people to think differently about newsletters.

Back then, newsletters were primarily thought of as an ‘add-on’ to your existing site, rather than its main focus.

I called these new sites one-page blogs rather than newsletters, in the hope they’d be taken a bit more seriously.

I also argued that in the future, there would be more one page “blogs” making a lot of money.

Admittedly that wasn’t a very impressive prediction since there would be a lot more of any kind of website in the future.

That said, at least for profitable newsletters, the data supports my theory.

Unimpressive predictions aside, one thing is clear: Running a newsletter as a primary business focus has become a profitable strategy for a lot of people.

I originally wrote “Without anyone knowing” in the headline because most newsletter owners keep their ‘funnels’ private, so it’s not easy for anyone to figure out how you segment subscribers, your most lucrative revenue streams or approximate reach.

With a more public medium like a blog, data is approximated by many tools – and highly accurately – and your product or service offerings are wide open.

I hope that with the following research, you’ll not only be inspired by the potential of this business model, but see an opportunity for something you can build in your preferred industry.

#1

Cultured North East: $125K+ in Funding

Weekly subscription newsletter featuring region specific articles

Cultured North East - formerly The QT - is a digital media platform with a focus on the North East of England which was launched by Brian Aitken in 2024.

Brian, who was previously the editor of another North-East publication, The Journal, created The QT as a weekly newsletter which covers in-depth regional stories, rather than breaking news.

The online-only publisher - which has a team of four full-time staff and 20+ contributors - operates without any advertising. Instead revenue is generated from paying readers.

Customers can subscribe for free to receive a weekly newsletter with highlights of that edition’s stories. To receive the full content and the ability to post comments users can pay £7.99 (~$10) per month or £79.99 (~$100) per year.

Whilst there have been no early financial figures disclosed, we do know the business was launched with a six-figure investment.

We’ll follow their journey closely, especially as the publisher may expand into other areas of the UK if the North East edition proves successful.

#2

Hell Gate: $42K in Monthly Recurring Revenue

New York City Focused Newsletter

Hell Gate was soft-launched as a news outlet covering New York City in May 2022 before a full-launch in July of the same year.

The subscriber-funded newsletter is owned by its workforce of seven individuals who have full control over the direction and editorial content of the publication.

Hell Gate has a growing following and is now read by over 20,000 people, whilst the 20+ accompanying podcast episodes have also been downloaded more than 20,000 times.

Whilst receiving the twice-weekly newsletter is free, subscribers can pay $6.99 per month for full access to the newsletter and site content. Or $9.99 for the ability to contribute comments on the site.

The business was founded with $28,000 of finance from the founding workers, and Hell Gate is now growing by 10% each month.

They’ve surpassed 5,300 paying subscribers and generate over $42,000 in monthly recurring revenue. This income is currently made up of paid subscriptions and donations, though there are plans to ramp up advertising revenue going forward.

#3

Stacked Marketer: $715K in Annual Revenue

Newsletter Containing Marketing and Tech news and analysis

Stacked Marketer is a curated daily newsletter sharing digital marketing news and actionable advicewas founded in 2018 by Emanuel Cinca.

The free newsletter aims to provide quality and transparent coverage of the marketing and tech industry in an easily digestible format. It's targeted at those who runs paid social or search campaigns, conducts email marketing, SEOs and online business owners.

The business also features a paid monthly newsletter, Stacked Marketer Pro, which is created through hundreds of hours worth of analysis. The subscription costs $99 per month and includes growth strategies, inspiration and marketing insights from successful individuals and companies.

In 2022 the business reported revenue of $685,000. This increased to $715,000 in annual revenue for 2023. To date Stacked Marketer has generated more than $2.5 million in total income from over 100,000 subscribers.

#4

Tangle: $1M+ in Annual Revenue

Daily Political newsletter

Tangle is an unbiased political newsletter summarising views from all sides which was founded by Isaac Saul in 2019.

After gaining 22,000 subscribers to the platform within the first two years, Isaac began to focus on Tangle full-time in 2021 and has since grown the publication's readership to more than 120,000 people.

There are six newsletter releases each week, four (Mon-Thurs) free, with the Friday and Sunday additions available to paid members only. Each edition covers political stories from both the left and right viewpoints, with Isaac’s personal take also included.

There are currently more than 16,000 paying subscribers, who are charged $59 per year for ad-free access to all newsletters and the back catalogue of posts. In addition, there is a $159 per year option that includes personal updates and access to information on the quarterly newsletter.

Tangle achieved $624,000 in annual revenue last year and surpassed $1 million in subscriber-only income this year thanks to several factors, including growing readership and a lower than 1% unsubscribe rate.

The business has also increased advertising revenue to up to $9,000 per month and ventured into other avenues, such as a podcast and a growing YouTube audience.

#5

Slow Boring: $1.4M in Annual Revenue

A newsletter on politics and policy

A November 13th, 2020 newsletter update greeted readers with the headline "Welcome to Slow Boring".

The posts author, Matthew Yglesias, noted it was also his last day as a senior correspondent at Vox.com — where he was one of the sites co-founders.

Hosted on Substack, Slow Boring currently boasts over 150,000 free subscribers and covers the topics of politics and public policy.

In his most recent yearly update, Matthew revealed the site generated $1.4M from mid-2023 to mid-2024.

A post on Meta-owned Threads also revealed that Slow Boring has over 18,000 paying subscribers.

While it's not the kind of content I would personally find myself reading, it's great to see another success story we can add to this list.

#6

Newcomer: $1.6M in Annual Revenue

Newsletter covering startups and venture capital

Newcomer is a technology and venture capital newsletter which was founded in 2020 by Eric Newcomer, who had previously covered the technology industry for Bloomberg for six years.

The business Eric created, which is now ran by a team of three, is an independent newsletter which focuses its deep coverage on the world of startups.

The newsletter featuring the latest trends and interviews has continued to grow in popularity and now boasts 101,000 subscribers, more than 2,000 of which are paying customers.

There is a free subscription option which sends users sporadic public posts. As well as the paid subscription costing $19 per month or $199 per year, which enables customers to receive exclusive weekly posts, as well as access to the full archive of newsletters.

Newcomer has continued to grow since its creation, and reached $1.6 million in annual revenue for 2023.

#7

Charter: $4M in Funding

Workplace and management newsletter

Charter is a business newsletter that was founded in 2020 by Erin Grau, Jay Lauf and Kevin Delaney.

The free news platform covers insights on workplace trends and management tips, as well as research, ideas and analysis of life in the modern workplace.

There are currently over 100,000 subscribers to the newsletter, including employees from the likes of PayPal, Spotify and Upwork.

Charter also features a Pro subscription - costing $29 per month or $299 per year - for three premium newsletters per week containing additional analysis and research on the future of working, including topics such as wellness, remote roles and AI.

Paying customers also receive invites to workshops and live events, which allow for networking opportunities.

Whilst we have been unable to source any reliable revenue figures for the business, Charter has recently generated $1 million in investment, which is on top of the $3 million seed funding raised in 2022.

#8

LetterHead: $5.3M in Funding

platform for automating the creation and management of email newsletters

LetterHead is a platform for businesses to manage their newsletters. was launched in 2020 by Rebekah Monson, Bruce Pinchbeck and Christopher Sopher.

They had initially built their own newsletter framework which they used for WhereBy.Us, which served 80,000 daily readers and over $1 million in advertising revenue. The now public software allows customers to create, send and monetise automated newsletters at scale, using a single dashboard.

Letterhead, which now has a team of 30 people, gathers content from podcasts, social media posts and customers’ CMS to automatically generate over 1,800 newsletters for customers. The service is used by media publishers, marketers, universities and businesses.

Pricing starts at $97 per month for the Essential subscription enabling one newsletter with up to 2,500 subscribers. This jumps to $247 for the Advanced tier allowing up to five newsletters and 25,000 subscribers. There is also a Premium level costing $597 per month which incorporates ten newsletters and up to 100,000 subscribers.

In order to support their growth the business raised $5.3 million in seed funding in December 2023.

#9

6AM City: $8M in Annual Revenue

Daily Newsletter provider for many local communities

6AM City is a niche local newsletter provider that was founded in 2016.

The media company focuses on hyper-local news impacting communities and areas through their daily emails.

These newsletters aim is to educate local people on what is occurring where they live and encourage engagement through a conversational style of journalism.

6AM currently has 1.3 million subscribers across their range of local newsletters, resulting in over 300 million emails being read by people in the cities that they serve.

The business has recently raised more than $10 million in series A funding as it looks to build on it’s growth and become profitable this year. This takes the total amount of investment in the company to $18.8 million.

It has been revealed that 6AM City generated around $8 million in revenue for 2023. Whilst this was down on the projected $9 million for the year, it was a large increase on the $6.3 million reached the previous year.

#10

1440: $15M+ in Annual Revenue

Daily newsletter featuring snippets of curated news stories

1440 is a human-curated news platform which was founded in 2018 by Tim Huelskamp, Andrew Steigerwald, and the late Pierre Lipton.

The daily newsletter shares summaries of factual and noteworthy stories on various topics, including business, culture, science, sport, and politics; with a link to the sources of these articles.

Currently, 4 million subscribers receive the free email - growing by around 250,000 per month - and the business earns money by showing adverts and sponsorship to these readers. With an average open rate of 60%, each customer earns the publication around 70 cents per month.

Due to this increase in audience numbers, the business, with a team of 15 staff, has grown revenue to over $15 million per year.

As the number of 1440 readers continues to grow, it makes sense that revenue will follow suit and we’ll be certain to provide updates when relevant.

We're a small bootstrapped team, trying to create the freshest, most accurate resource for startup revenue and gaps in the market. Social sharing is appreciated (and always noticed). – Glen Allsopp
114 comments
  1. This comment was written in October of 2024 🙂

    The comments you see below are primarily from when this report first launched many years ago. Not only did I share a number of success stories, but I went into massive detail with one angle I felt newsletters could monetise by well: Research reports.

    Companies like Skift, EuroMonitor and others have done really well with them.

    I still massively believe in that angle – and I plan to have it return here – but it’s incredible how quickly things change.

    With our 2024 relaunch of Gaps, it’s really important to us that our insights are accurate and up to date.

    Unfortunately, even when you spend weeks obsessing over an idea and writing it up here (which resulted in so many ‘Likes’ and comments below – which are much appreciated), it can quickly become out of date on the internet.

    Reddit looks different to when I wrote this. Sites like Skift and Euromonitor have changed a lot, and their self-reported revenues might not be as easy to come by (at least not recently).

    This means not only do the sites and financials we find have to be kept up to date, but the Gaps in the market absolutely do as well.

    The Gaps in the market I plan to share are more than likely going to be part of our monthly income reports, rather than on specific reports like this one, so that they clearly reflect the period of time in which they were written.

    For now, our focus is primarily on accurate and fresh numbers, so we’re relaunching with that in mind.

    I hope you’ll enter your email address somewhere on this website to give those monthly updates a chance. I’ll be putting my all into them.

    Thank you for reading, and a HUGE thanks to everyone who commneted on and shared the original.

    – Glen

  2. Careful with those Business Insider figures – their reports include companies where they may have 50 ‘licenses’ but they pay a hugely reduced fee for them.

    1. That’s a good point Mark.

      I know they’re doing well but likely have a lot of licenses that aren’t paid for at the full price (or individually).

      1. Great article as always Glen! Gaps and Detailed are two to the best sites on the web. Im sure BI is capturing lots of “site license” deals with large organizations at a 10K-15K 20K (or higher) annual clip

  3. awesome Glen!!The travel deal website by scot can blossom if localised. Eg. South africa to Atlanta rountrip $350 just an example. but where to look for them is more of a challenge. Good work …… I also love detailed too.

    1. Good point!

      I remember the first time I mentioned him I talked about how he was only targeted flights from the US, leaving a huge opportunity for others to use the same model around the world.

  4. Now this is the $hit i am talking about… Where were you with this update mayne??

    You starving a me around here….

      1. Really Awesome insights Glen. I’ve got some 2500+ email subscribers from my education niche blog in India.
        But haven’t tried to monetize them, thought Indian audience would be difficult to convert to sales.
        May be i need to research on it, do testing.
        Thanks man

  5. I know that many people said “Email is dead” and it hasn’t died at all… but, isn’t email going to die off… one day? I mean, with Messenger going up and all the instant messaging, are people around 15-20 years old using email still? Will these young people convert to email or will the whole landscape change?

    1. 15-20 years? Totally possible.

      5-10 years? I would be surprised.

      We can’t really predict what’s going to happen with technology these days so it’s possible, but it’s possible Facebook ads or Google Adwords could disappear one day too.

    2. Maybe there would be any tool in future by which we can merge our emails to Messenger and at the same time, we can send to both channel. It would be profitable o build an email list as well as messenger subscribers.

      BTW Nice share, I am your loyal reader 🙂

        1. Well, you can say both. I am a daily reader of GAPS as well as I loved your content on various blogs.

          “4 Ways to Find Guest Blogging Opportunities” post of your’s I liked the most.

    3. I have seen some service provider using whatsapp as a subscription. This one is in forex market especially (there may be in other market too) the one I know.

      The idea here is simple. You subscribe their choosen monthly plan and you will get the forex signal (buy or sell) straight to your whatsapp.

      I think its starting to happening and we might not have realised it.

      Have a look on the google.

  6. Great article! I am new around here, and I find your blog absolutely fascinating.

    I am confused with regards to the research report monetization angle. Are you suggesting that the newsletter be a source of the data for such data reports? Or is the newsletter more of a trojan horse, leading them to a subscription for data reports related to the respective topic?

    I guess what I’m asking is the newsletter going to be the source of the data? or the way in which your readers will be aware of the data reports you provide?

  7. The newsletter is the best way to attract the visitor come back the website. Great article, I discovered new idea on this post. Thanks, Glen.

  8. After being a vicious reader of deatailed.com and gaps, i have always wanted to ask you this: ” are you even human? Are you even from the Earth? :)”. You dont even have a rival.
    Unmatched. Uncompetitive. Undescrible guy Glen

  9. Newsletter is really the way to go. Google biggest product (textual search) will die very soon.

    Website built around seo the main source of traffic will suffer a great deal.

      1. Pretty interesting Glen!

        BTW cannot find the right tab and column where you’ve found the “total clicks” data.

        I’ve searched here:
        screamingfrog.co.uk/seo-spider/user-guide/tabs/
        and playing on S.F. of course, but no luck :/

        1. Sorry it wasn’t clearer.

          It’s a little more complicated. You have to use the ‘extract’ option.

          I teach how to use it – to pull comment numbers but it works for anything – in this article: http://www.viperchill.com/advanced-link-building/

          Do the inspect part, but use the extraction options in Screaming Frog (rather than URL profiler) to get the numbers 🙂

  10. Very insightful. It’s true that selling research in a particular niche by providing more detailed reports is absolutely possible. And lots of money to be made there.

    I came across this company called Tracxn which researches startups around the world and produces reports for VCs and investors.

    I really love reading the blog posts both here as well as detailed.com. I even read them multiple times.

  11. hi
    great site. I have some questions that i hope you can answer.
    1, How do you set up and charge “premium subscribers” in your list?
    2, And do you or any of these newsletters have problems with “grey listing?” Do all the emails get through? How do they get around that problem?

    Thanks!

    1. 1. There are lots of ways you could do this. For one, only send people to an opt-in form after they’ve paid you.

      Another option is to manually move people to new email lists (from the free to the paid) after they’ve purchased.

      2. People will likely whiteliist you so you *shouldn’t* really really have issues with deliverability.

      That said, I know of a few newsletters that have an on-site backup of everything they send as well, just in case people miss the mail.

  12. Hi Glen,

    Thanks for the awesome article as usual! Please i want to ask hiw i can use this newsletter model with Facebook messenger specifically chatfuel to send updates via Facebook instead of emails. .. Do you think it will work?

  13. Hi Glenn,
    What about “email subscribers newsletter template” transferred to social media followers? What is the difference between running email blog with occasional offers and running facebook/instagram blog with occasional offers?

    1. Check out my introduction in this article: https://detailed.com/audience-halved/

      Having an email subscriber is so much more valuable than a follower on social media.

      After all, even if an email is ignored, it still has to be ‘dealt with’ in some way. You don’t just scroll past it like you would on a social feed.

  14. I can never get my head around how people find out about a newsletter and then subscribe to it with just a single page / small landing page. Most of the ones I find or am subscribed to are because I’ve found them on a large blog or seo….Or a huge inflencer has mentioned it.

    I’m not sure how you’d grow from zero. Paid ads I guess?

    Where is all the traffic coming from?! Especially at the $300k per month end…

    1. I believe word of mouth was a huge marketing angle for Scott when he started out.

      That’s what he said in his Reddit AMA, before starting to get a lot of traffic from Reddit.

      It’s such a cool free resource that people naturally want to share it.

  15. Hiya,
    I’m in the travel space (blogger, ex-airline) and you’ve given me food for thought. I just wrote a book about 89 things to do as an airline employee before you quit and many are bucket list items. So need to figure out how to properly monetize them. Will look into the travel items you mentioned.

    Thanks.
    Kerwin

  16. Timely post Glen. On your advice I set up a one page newsletter http://waterderegulation.com few years ahead designed around the largest water deregulation in the world (England business water) in 2017.

    In 2020 there will be a review of the England water market and traffic to my newsletter site will experience a massive rise.

    currently not ranking well in Google but ranking top slot on Bing which is enough to get me good traffic as it stands.

    I get very large UK companies subscribing to my emails which are potentially excellent customers for my commercial water and energy services.

    I do like your idea about providing trends reports. currently I provide detail trends report for commercial energy and water buyers – I should definitely start charging for these !

    Finally I’ve switched to podcasts for my free mails and will start charging for ‘premium’ emails with links to private written reports.

    Thanks Glen for promoting me to take action.

    1. Hey Adam,

      Thanks for the detailed comment. Sounds like you’ve been really proactive so I hope it pays off for you!

  17. Agora Financial literally make millions (if not billions now) publishing paid financial advice newsletters and have been doing it for years.

  18. Wonderful Article.
    Before i found your website then i’m able to add the newsletter on my website.
    I’m very happy.
    Thanks for sharing.

  19. Your posts are always well detailed and thought provoking. Thanks for taking the time to do this to help out the little guys.

    I started a beauty blog for women of color and am trying to figure out useful newsletter ideas that could be monetized.

    Do you know if any hair or beauty nuche related companies that have successful monetized newsletters? Any thoughts or suggestions would be greatly appreciated

    .

  20. Great post, Glen! I read it all and that’s not something I can say often. As a writer and virtual assistant handling my own as well as newsletters for others, this is super valuable information. Thanks for taking the time to put together this post…6 years, wow. Keep up the great work!

  21. Hey Glen,
    As soon as I get your newsletter, I read it thoroughly and It always an eye-opener for me. Great stuff! I read viper chill blog too. Recently I have started a newsletter about growth hacking. It would be a great help if you look at landing page and share your thoughts. Would you like to have a look at it?

    Thanks 🙂

  22. Hey Glen,

    I am a huge fan of your content.

    I will give this a try in one or two weeks. I even have an idea for a weekly newsletter.

    Thanks for the idea, Glen.

    If you were to start a new Email Newsletter site like the one you described, how would you go about getting subscribers?

    I mean, on a one-page site, there is not much content you can drive SEO or referral traffic to.

    Thanks,
    Mohit Gangrade

  23. Love it! Glenn – you continue to provide ideas and inspiration with each blog post. Been following you for a number of years. Several times I have almost jumped on your “If I wasn’t doing other stuff, I would do this…” ideas. Today I jumped. Registered WeeklyBucketlist.com and am going to start developing the audience. This is kind of my niche – because we produce 5 other newsletters on a weekly basis for clients, so we have a good process and publishing model. Will circle back with details soon, so hopefully we can share a good “Glen suggested it; we did it and here are the results” post.

    1. Wanted to report back here with an update. Finished my landing page and a sample newsletter to show folks what they will get on a weekly basis. My inspiration is a slight twist on what Glen suggested. Each week there is a top 10 list of stories about people doing cool adventures and crossing things off their bucket list. One of post each week is sponsored. You can follow this story (if you are curious) as it develops at WeeklyBucketList [dot] com

  24. Awesome ideas to incorporate on my blog as I continue growing it and trying my best to funnel more people into different email lists – each targeting specific topics.

    Read it. Saving for future reference.

    PS: I heard an interview Sol did with Yaro Starak a few weeks ago. He’s achieved a lot in the online space.

  25. This is really interesting Glen.
    I think we need to make use of this tips. I knew i will get the best from here that is the reason why I saved the page since morning.
    Thanks

  26. Hey Glen,

    You’ve missed Revue (a software product) from NL, url: getrevue.co. Their business is newsletter as a service. I’m not affiliated in any way, but they seem to be on to something.

    Cheers,
    Robert

    1. Hey Robert,

      Thanks for the comment!

      I’ve heard of Revue before but think they’re just a platform provider and not really running a newsletter.

      Please let me know if I got that wrong though.

  27. Great stuff as always brother.
    Man, I recall that article all those years ago.
    I’ve started something, accidentally, and it’s taking traction. I think it’s got merit 🙂

  28. So true about Scots flight website being localised , there is already one called Jacks flight club which is about flight deals from U.K., he has done well.
    Once again great article

  29. This is an amazing set of case studies. Wouldnt it be nice to have a course in this topic, with actionable steps for proven results. I would pay for that. The article was too lean on instructions for me to take action, but if that part were developed and proven… you could make some big bucks from this.

    1. I’m running another case study right now so that’s keeping me busy enough, but maybe in the future.

      Hopefully there are enough examples already shared though that you don’t really need it.

  30. Glen,

    This is one of the best articles I have come across. This has made me think again and start building subscribers for our business.

    FYI, the link you have mentioned for Fair Pixel as https: is broken. It should be http://fairpixels.co/

    Thanks again for sharing the wonderful content.

  31. Hey Glen!

    Now you’ve done it! Spent the last three days thinking about your email blogging idea. I remember your post from 6 years ago and went back to reread it again. I remember thinking how cool is that and now, here I am again.

    I recently created another website with a purchased theme and set up woocommerce using Stripe with plugins and integrations, etc. Wrote 10 articles (whew what a lot of work), and now I am already bored with it. It’s a topic I used to do as a bricks and mortar business so I have the knowledge but not the desire.

    Looking at the examples you presented, I notice that many of them have an actual website where samples (previous newsletters) can be found along with other pages commonly found on a full-fledged website. Do you feel that is necessary or would keeping the content accessible strictly through email by subscription be a better option. Why would I want to subscribe if I can see the info without giving my name/email?

    Thanks for another fantastic article and look forward to each one as they come.
    Val

    1. Thanks.

      When I first wrote about them they definitely only covered the US.

      Appreciate the screenshot.

  32. Hi Glen,

    You’re into your health and fitness right?

    I’m generating 300/500 UK email subscribers per day for a client in the fitness space at £0.40/s. Really keen on building an ‘offers’ newsletter for those subscribers myself but am struggling to fully grasp what to promote that has a good ticket value.

    Any ideas here….

  33. Hey Glen. First of all, your name is Glen or Glenn? Second, You have so many sources of inspiration that I’m surprised every time I read your articles! Every time I tell myself “He nailed it”! And one last question: How do you monetize this effort? I’m curious about it (and I believe many others as well). Thanks for the inspiration!

    1. Just one ‘n’ 🙂

      You could use affiliate links like most sites here, promote your own products or make special deals with company in return for sharing their offers.

    2. Wait,

      I thought I was commenting on my most recent article.

      There’s an absolutely huge section on monetisation in the post.

  34. No, I meant how you monetize this blog or if you have plans to monetize it in the future. As I said I’m curious. Cheers!

  35. Wow, Glen, this is incredible. I went to a coffee shop yesterday just to go through this article without interruptions and I already found a niche where I could do this. This is outside of the SEO where I make money, but still, something that I’m incredibly passionate about and know the industry pretty well. I’m going to use your advice about launching asap and testing the idea first. I’m going to use 1-3 subreddits to promote this by offering a lot of value in my article and them mentioning a link at the end. I’ve done that successfully before on Reddit and gained thousands of subscribers to my old self-improvement blog.

    Thank you so much Glen.

    Oskar

  36. I loved the deal type newsletters. The value prop is to clear and simple to understand but then I quickly realized that it would be a pain in the a** to find those magical deals.

    THEN IT HIT ME LIKE A SLIPPERY FISH!

    Why not make your own deals? If the list is big enough you could easily buy stuff and then just offer it for less. The loss you would take on the “deal” would be easily made up by the recurring subscriptions.

    No hours of research and hoping to get lucky. Just build a list in a niche and buy what they want most (this would help with marketing also, you would be offering deals that can’t be found) then offer it to them for less.

    1. Hey Jimmy,

      I’m not totally sure how that would work.

      How would you get the deal in the first place to make a profit when selling something?

  37. I used to run a small tech-related newsletter, which sent daily. I was even thinking about packing deals into my emails so that I could make a little commission when someone bought via my links.
    Unfortunately, the monetary outcome didn’t match my effort so I drop it (commission rate & value is extremely low in the country).
    I hope somebody would take this approach and make a case study out of it.

  38. Hi Glen!
    Inspired by this post, I build a new service/site based on a monthly newsletter. The primary version was a free e-mail with good value every month. Got a couple hundred sign ups. Main key: give away value. It works.

    I launched a premium version for 9 bucks / month two days ago, and already made a couple paid subscribers.

    It’s not a lot. But it’s enough for me to keep pushing it. And it’s enough proof of concept for. People are actually handing me money for a service I build with my two hands. Amazing feeling.

    Around $25 / month so far. But for every new member, this number will only increase.

    And, the workload is around 3-4 hours every month.

    So I look forward to keep pushing this service and also build new sites like it in the future.

    Thanks for a great inspiration.

  39. Hi Glen – the ways that this could be applied are virtually endless. People just need to take step off to the side of the hamster wheel for an hour to consider how they can apply this.

    Gary John

  40. Thanks for the great article I’ve bookmarked.. This has given me a lot of much needed inspiration in addition to the wealth of websites. This article offers more for free than any of those sales pitches that make you want take a shower after the first paragraph. Thanks again Glen, I look forward to reading your next update after subscribing.

  41. Hi Glen,
    Sincerely, i have read this article more that five times now. Anytime i starve for good content i come to gaps or detailed. Kudos for you are doing a good job.
    I should also let you know that this inspired me to starting Wazi Mailer (wazimailer.com), an email marketing app this is currently a side project but hopefully it will grow into a successful business soon.
    Looking forward to another insightful piece.

    Regards.

  42. “Føljeton now has 5,500 paying subscribers, each paying the equivalent of $7.55 per month.
    While not yet profitable, the team state that they need 8,500 subscribers to break even, which likely isn’t too far off with their current growth.”

    Say what?! How in the hell is that even possible???

    They were making over $40,000 a month.
    It’s obvious they were doing things wrong, and mismanaging the money.

  43. A very insightful article on online content management and how budding companies can grow through the oft-neglected tool of newsletter publication.

    You have made a lot of sensible points and this will prove helpful in growing start-up business and gain their much needed traction.

  44. Hey Glenn, do you think it is possible to sell newletter slots for promotion as a service? Is that a ‘gap’ or an idea?

  45. Hi Glen – the ways that this could be applied are virtually endless. People just need to take step off to the side of the hamster wheel for an hour to consider how they can apply this.

    Amazali

  46. We can’t really predict what’s going to happen with technology these days so it’s possible, but it’s possible Facebook ads or Google Adwords could disappear one day too.

  47. >> These days I would replace ‘six figure’ with ‘highly profitable’, as there are different levels of opportunities.

    And personally, I like the phrase “six-figure” 🙂

  48. I don’t know if I already missed the trend or not. But will surely give this idea a try. Feels like it’s going to be huge especially with the recent developments of Substack.

  49. Why is making X amount of dollars a month such a big deal?

    I am sure that there are plenty of people around the world who have paid-subscription newsletters with up to and over one million subscribers — each paying $5 a month, on up.

    Do the basic math, and there are plenty of people making millions of dollars a month.

  50. Building a newsletter is not a difficult task but it is important to reach the right audience. This information helped me to reach my prospects.

    Thank you!

  51. How would you test 5 different newsletter ideas (different topics) to see which is most likely to succeed? What platform, promotion method (FB ads?) and other tools would you use please?

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