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PRESS

"complete with handy guides on how you, too, can get in on the gold" -

Printful Competitors, Revenue & Marketing Strategy

Written by Glen Allsopp | +1,208 this month
LIKES
LAST UPDATED
February 21, 2021

$116m

2019 revenue

1,000+

staff

I recently ordered from Printful for the first time and enjoyed the entire checkout experience. It was smooth, seamless and came with the exact kind of post tracking I was hoping for.

That said, there was one thing that drove me a little crazy: How many emails Printful sent me after my purchase.

And here’s the kicker, just from joining their site, I was signed up to no less than a dozen different email lists.

I received a welcome email for subscribing to their blog.

The only issue being that I didn’t actually subscribe to their blog.

In fact, I didn’t even know their blog existed until I received this email.

To say they are overzealous about their email marketing efforts would be a massive understatement.

Here’s just a handful of lists from them I managed to find my way on to.

If you think that screenshot is a little long for a blog, keep in mind that it’s only a portion of the newsletters I was now suddenly on.

And there’s no ‘Unsubscribe all’ button either.

we’re building something exciting — powered by nzt-48

This Page is Special (But Currently in Beta)

We have a specific (and very exciting) content goal for 2021, but it first requires us to create a number of company-specific pages like this one.

We don’t want to reveal too much upfront as some might copy the idea before we’re able to properly introduce it, so let’s just say these pages will allow us to produce new long-form reports which reveal business opportunities in a way we’ve never see before.

We realise this is quite mysterious — there’s quite a bit more to it than that — but all will be revealed before 2022. We promise it’s worth the wait.

With this in mind, it’s a huge surprise that SimilarWeb estimates only 3.5% of their visitors actually come from their email marketing efforts.

So if email isn’t their biggest source of traffic, what is?

Direct traffic by far, with search coming in second.

As search is our speciality, we had to dive in more.

One of the smartest things Printful have done, by far, is their mockup generator. It’s such a smart idea that even people who don’t pay for their products link to it.

The tool allows you to show store visitors what your products will actually look like. An important addition to most online stores as customers can’t completely ‘see’ what they’re getting before making a purchase.

This tool has been linked to on Weebly, Tutsplus, Shopify and other big online portals who recommend the tool to their users. It’s these links that help Printful earn the trust of search engines and pull in hundreds of thousands of visitors per month from Google alone.

We're a small bootstrapped team, trying to share some of the best SEO insights and niche opportunities on the internet. Clicking the heart tells us what you enjoy reading. Social sharing is appreciated (and always noticed). – Glen Allsopp

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