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Stitch Fix dub themselves as your partner in personal style, pioneering a market where you get clothing items sent straight to your door based on personalised recommendations.
Q4 2019 revenue was $432.1M. A large increase over the $318.3M the site made in Q4 of 2018.
This rose once again in 2020 with a Q4 revenue of $443.4M. They currently trade as $SFIX on the Nasdaq.
Stitch Fix Marketing Strategy
With most users coming to the site directly, Stitch Fix have clearly built a brand name that people trust and customers want to keep coming back to.
As far as building those loyal customers goes, the service itself very clearly lends itself to social media promotion.
The concept of sending people something in the mail each month means that said people are likely to share their new arrivals in posts on Instagram, Pinterest and more. Especially when the items they ship are fashion related.
Their Instagram page currently has 729,000 engaged followers at the time of writing this, but that’s far surpassed by their presence on Pinterest, where they have over 1.1 million followers.
In fact, they’re one of the most followed accounts on the entire site.
This helps explain why an estimated 30% of their social media traffic comes from the platform.
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We have a specific (and very exciting) content goal for 2021, but it first requires us to create a number of company-specific pages like this one.
We don’t want to reveal too much upfront as some might copy the idea before we’re able to properly introduce it, so let’s just say these pages will allow us to produce new long-form reports which reveal business opportunities in a way we’ve never see before.
We realise this is quite mysterious — there’s quite a bit more to it than that — but all will be revealed before 2022. We promise it’s worth the wait.
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That said, they’re not lagging behind when it comes to search traffic either, ranking #1 in Google for terms like “online personal stylist”, “monthly clothes box” and “trunk club competitors”.
As SEO is our thing, we wanted to dive into this a little further. Ahrefs estimates they’re pulling in around 655,000 visitors per month from Google but to be honest, it doesn’t appear that they’re doing anything special.
Their ranking for “monthly clothes box” – which doesn’t have huge search volume but is highly targeted – doesn’t even have that exact phrase on the page.
It’s clear that being one of the first to market with in an exciting space has resulted in enough links that will help them rank for pretty much any term they wish to target.
